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" The workplace revolution that transformed the lives of blue-collar workers in the 1970s and 1980s is finally reaching the offices and cubicles of the white-collar workers. "

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" 'In Search of Excellence' was an afterthought, the runt of the McKinsey consulting litter, a hip-pocket project that was never supposed to amount to much. "

Tom Peters

Excellence

Much

Never

" If a window of opportunity appears, don't pull down the shade. "

" I don't want the 35-year-olds in my audience to think of me as as 'pops' giving the kind of advice that only 65-year-olds can understand. "

Tom Peters

Advice

Giving

" I think economics is about passion. Economic progress, whether it is a two-person coffee shop or whether it is Netscape, is about people with brave ideas. Because it is brave to mortgage the house, when you've got two kids, to start a coffee shop. "

" Winners must learn to relish change with the same enthusiasm and energy that we have resisted it in the past. "

" I think it's wonderful to save the world, but you need to be part of the world, too. "

" As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you. "

" Anybody who is an entrepreneur is a person who essentially has impaired judgment. The odds of success are zilch. "

" Communication is everyone's panacea for everything. "

" Business is about people. It's about passion. It's about bold ideas, bold small ideas or bold large ideas. "

" The best leaders... almost without exception and at every level, are master users of stories and symbols. "

" Management is about arranging and telling. Leadership is about nurturing and enhancing. "

" Community organizing is all about building grassroots support. It's about identifying the people around you with whom you can create a common, passionate cause. And it's about ignoring the conventional wisdom of company politics and instead playing the game by very different rules. "

" As far as I'm concerned, the first business leader who was able to establish a cult of personality around his tenure was Lee Iacocca. "

" Vision is dandy, but sustainable company excellence comes from a huge stable of able managers. "

" The top athletes are consummate pros who work obsessively at their craft. Approach yours the same way. "

" All business success rests on something labeled a sale, which at least momentarily weds company and customer. "

" Mastery is great, but even that is not enough. You have to be able to change course without a bead of sweat, or remorse. "

" Remember my mantra: distinct... or extinct. "

" Business book writing for me is when some set of ideas gets stuck in my mind, I write a book about it. I haven't got a theory and I haven't got a framework. "

Tom Peters

Mind

Writing

" The magic formula that successful businesses have discovered is to treat customers like guests and employees like people. "

Tom Peters

Treat

People

" Give a lot, expect a lot, and if you don't get it, prune. "

" I know it sounds crazy, but you've got to let what you're going to do find you, rather than you pursuing it. "

" Celebrate what you want to see more of. "

" If your company has a clean-desk policy, the company is nuts and you're nuts to stay there. "

" Mittelstand companies are incredibly focused and almost always family-run. The young men and women go through the apprenticeship system and learn that the goal is excellence. "

" I don't read many business books. I read good fiction. Business is about people, so my favorite business books are anything by Dickens. "

" Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures. "

" I had no idea what I was doing when I wrote 'Search.' There was no carefully designed work plan. There was no theory that I was out to prove. "

Tom Peters

Prove

Theory

" One simply cannot pay tribute to Stephen Covey without saying at the outset that he was a lovely human being. "