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" My problem is not that I see all 17 sides of any issue, but I'm equally passionate about all 17 sides simultaneously. "

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" If you're not confused, you're not paying attention. "

" Remember my mantra: distinct... or extinct. "

" Design is so critical it should be on the agenda of every meeting in every single department. "

" As far as I'm concerned, the first business leader who was able to establish a cult of personality around his tenure was Lee Iacocca. "

" Celebrate what you want to see more of. "

" As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you. "

" I think it's wonderful to save the world, but you need to be part of the world, too. "

" One of the biggest problems of 'In Search of Excellence' is that it focused on giant, publicly-traded companies. There are thousands upon thousands of excellent companies. Some of them are two-person accountancies in a community of three thousand people. "

" Winners must learn to relish change with the same enthusiasm and energy that we have resisted it in the past. "

" Communication is everyone's panacea for everything. "

" Anybody who is an entrepreneur is a person who essentially has impaired judgment. The odds of success are zilch. "

" Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else. "

" Community organizing is all about building grassroots support. It's about identifying the people around you with whom you can create a common, passionate cause. And it's about ignoring the conventional wisdom of company politics and instead playing the game by very different rules. "

" Mastery is great, but even that is not enough. You have to be able to change course without a bead of sweat, or remorse. "

" Business is about people. It's about passion. It's about bold ideas, bold small ideas or bold large ideas. "

" Vision is dandy, but sustainable company excellence comes from a huge stable of able managers. "

" I think economics is about passion. Economic progress, whether it is a two-person coffee shop or whether it is Netscape, is about people with brave ideas. Because it is brave to mortgage the house, when you've got two kids, to start a coffee shop. "

" Good managers have a bias for action. "

" All business success rests on something labeled a sale, which at least momentarily weds company and customer. "

" Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You. "

" Management is about arranging and telling. Leadership is about nurturing and enhancing. "

" Excellent firms don't believe in excellence - only in constant improvement and constant change. "

" The best leaders... almost without exception and at every level, are master users of stories and symbols. "

" I had no idea what I was doing when I wrote 'Search.' There was no carefully designed work plan. There was no theory that I was out to prove. "

" If a window of opportunity appears, don't pull down the shade. "

" Stop being conned by the old mantra that says, 'Leaders are cool, managers are dweebs.' Instead, follow the Peters Principle: Leaders are cool. Managers are cool too! "

" Give a lot, expect a lot, and if you don't get it, prune. "

" A passive approach to professional growth will leave you by the wayside. "

" Leaders understand the ultimate power of relationships. "

" The simple act of paying positive attention to people has a great deal to do with productivity. "