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" I don't read many business books. I read good fiction. Business is about people, so my favorite business books are anything by Dickens. "

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" Mastery is great, but even that is not enough. You have to be able to change course without a bead of sweat, or remorse. "

" The workplace revolution that transformed the lives of blue-collar workers in the 1970s and 1980s is finally reaching the offices and cubicles of the white-collar workers. "

" My problem is not that I see all 17 sides of any issue, but I'm equally passionate about all 17 sides simultaneously. "

" I had no idea what I was doing when I wrote 'Search.' There was no carefully designed work plan. There was no theory that I was out to prove. "

" Test fast, fail fast, adjust fast. "

" Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You. "

" A passive approach to professional growth will leave you by the wayside. "

" Everyone has a chance to learn, improve, and build up their skills. "

" Business is about people. It's about passion. It's about bold ideas, bold small ideas or bold large ideas. "

" All business success rests on something labeled a sale, which at least momentarily weds company and customer. "

" Statistically and emotionally, I believe that the way I can be of help to society is by doing what I know and what I've been good at. "

" The best leaders... almost without exception and at every level, are master users of stories and symbols. "

" Stop being conned by the old mantra that says, 'Leaders are cool, managers are dweebs.' Instead, follow the Peters Principle: Leaders are cool. Managers are cool too! "

" Winners must learn to relish change with the same enthusiasm and energy that we have resisted it in the past. "

" If you're not confused, you're not paying attention. "

" Vision is dandy, but sustainable company excellence comes from a huge stable of able managers. "

" Management is about arranging and telling. Leadership is about nurturing and enhancing. "

" Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else. "

" As far as I'm concerned, the first business leader who was able to establish a cult of personality around his tenure was Lee Iacocca. "

" Leaders understand the ultimate power of relationships. "

" All white-collar work is project work. The single salient fact that touches all of our lives is that work is being reinvented. "

" We found that the most exciting environments, that treated people very well, are also tough as nails. There is no bureaucratic mumbo-jumbo... excellent companies provide two things simultaneously: tough environments and very supportive environments. "

" Leaders don't create followers, they create more leaders. "

" As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you. "

" The simple act of paying positive attention to people has a great deal to do with productivity. "

" Celebrate what you want to see more of. "

" The top athletes are consummate pros who work obsessively at their craft. Approach yours the same way. "

" If your company has a clean-desk policy, the company is nuts and you're nuts to stay there. "

" If you really want to kill morale, have layoffs every two months for the next two years. "

" Give a lot, expect a lot, and if you don't get it, prune. "