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" Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz. "

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" South Africa has all the tools to compete in the new global village - an eager workforce, ready to take on any challenge. "

Tom Peters

Challenge

Village

Tools

" If a window of opportunity appears, don't pull down the shade. "

" Community organizing is all about building grassroots support. It's about identifying the people around you with whom you can create a common, passionate cause. And it's about ignoring the conventional wisdom of company politics and instead playing the game by very different rules. "

" I had no idea what I was doing when I wrote 'Search.' There was no carefully designed work plan. There was no theory that I was out to prove. "

Tom Peters

Prove

Theory

" Stop being conned by the old mantra that says, 'Leaders are cool, managers are dweebs.' Instead, follow the Peters Principle: Leaders are cool. Managers are cool too! "

" Communication is everyone's panacea for everything. "

" My problem is not that I see all 17 sides of any issue, but I'm equally passionate about all 17 sides simultaneously. "

" Vision is dandy, but sustainable company excellence comes from a huge stable of able managers. "

" Everyone has a chance to learn, improve, and build up their skills. "

" 'In Search of Excellence' - even the title - is a reminder that business isn't dry, dreary, boring, or by the numbers. Life at work can be cool - and work that's cool isn't confined to Tiger Woods, Yo-Yo Ma, or Tom Hanks. It's available to all of us and any of us. "

" Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else. "

" 'In Search of Excellence' was an afterthought, the runt of the McKinsey consulting litter, a hip-pocket project that was never supposed to amount to much. "

" All white-collar work is project work. The single salient fact that touches all of our lives is that work is being reinvented. "

" Design is so critical it should be on the agenda of every meeting in every single department. "

" One of the biggest problems of 'In Search of Excellence' is that it focused on giant, publicly-traded companies. There are thousands upon thousands of excellent companies. Some of them are two-person accountancies in a community of three thousand people. "

" The best leaders... almost without exception and at every level, are master users of stories and symbols. "

" I don't want the 35-year-olds in my audience to think of me as as 'pops' giving the kind of advice that only 65-year-olds can understand. "

Tom Peters

Advice

Giving

" I think economics is about passion. Economic progress, whether it is a two-person coffee shop or whether it is Netscape, is about people with brave ideas. Because it is brave to mortgage the house, when you've got two kids, to start a coffee shop. "

" Business is about people. It's about passion. It's about bold ideas, bold small ideas or bold large ideas. "

" One simply cannot pay tribute to Stephen Covey without saying at the outset that he was a lovely human being. "

" Management is about arranging and telling. Leadership is about nurturing and enhancing. "

" Excellent firms don't believe in excellence - only in constant improvement and constant change. "

" Business book writing for me is when some set of ideas gets stuck in my mind, I write a book about it. I haven't got a theory and I haven't got a framework. "

Tom Peters

Mind

Writing

" Mittelstand companies are incredibly focused and almost always family-run. The young men and women go through the apprenticeship system and learn that the goal is excellence. "

" Give a lot, expect a lot, and if you don't get it, prune. "

" A passive approach to professional growth will leave you by the wayside. "

" I think it's wonderful to save the world, but you need to be part of the world, too. "

" Test fast, fail fast, adjust fast. "

" Good managers have a bias for action. "

" I don't read many business books. I read good fiction. Business is about people, so my favorite business books are anything by Dickens. "