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" Leaders understand the ultimate power of relationships. "

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" Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You. "

" As far as I'm concerned, the first business leader who was able to establish a cult of personality around his tenure was Lee Iacocca. "

" The simple act of paying positive attention to people has a great deal to do with productivity. "

" 'In Search of Excellence' was an afterthought, the runt of the McKinsey consulting litter, a hip-pocket project that was never supposed to amount to much. "

" Community organizing is all about building grassroots support. It's about identifying the people around you with whom you can create a common, passionate cause. And it's about ignoring the conventional wisdom of company politics and instead playing the game by very different rules. "

" Anybody who is an entrepreneur is a person who essentially has impaired judgment. The odds of success are zilch. "

" The magic formula that successful businesses have discovered is to treat customers like guests and employees like people. "

" Test fast, fail fast, adjust fast. "

" The best leaders... almost without exception and at every level, are master users of stories and symbols. "

" 'In Search of Excellence' - even the title - is a reminder that business isn't dry, dreary, boring, or by the numbers. Life at work can be cool - and work that's cool isn't confined to Tiger Woods, Yo-Yo Ma, or Tom Hanks. It's available to all of us and any of us. "

" If your company has a clean-desk policy, the company is nuts and you're nuts to stay there. "

" Everyone has a chance to learn, improve, and build up their skills. "

" Mastery is great, but even that is not enough. You have to be able to change course without a bead of sweat, or remorse. "

" Business book writing for me is when some set of ideas gets stuck in my mind, I write a book about it. I haven't got a theory and I haven't got a framework. "

" The top athletes are consummate pros who work obsessively at their craft. Approach yours the same way. "

" One of the biggest problems of 'In Search of Excellence' is that it focused on giant, publicly-traded companies. There are thousands upon thousands of excellent companies. Some of them are two-person accountancies in a community of three thousand people. "

" Celebrate what you want to see more of. "

" Winners must learn to relish change with the same enthusiasm and energy that we have resisted it in the past. "

" Management is about arranging and telling. Leadership is about nurturing and enhancing. "

" Statistically and emotionally, I believe that the way I can be of help to society is by doing what I know and what I've been good at. "

" South Africa has all the tools to compete in the new global village - an eager workforce, ready to take on any challenge. "

" I know it sounds crazy, but you've got to let what you're going to do find you, rather than you pursuing it. "

" As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you. "

" I don't want the 35-year-olds in my audience to think of me as as 'pops' giving the kind of advice that only 65-year-olds can understand. "

" We found that the most exciting environments, that treated people very well, are also tough as nails. There is no bureaucratic mumbo-jumbo... excellent companies provide two things simultaneously: tough environments and very supportive environments. "

" A passive approach to professional growth will leave you by the wayside. "

" Business is about people. It's about passion. It's about bold ideas, bold small ideas or bold large ideas. "

" Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else. "

" Vision is dandy, but sustainable company excellence comes from a huge stable of able managers. "

" If you're not confused, you're not paying attention. "