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" Business is about people. It's about passion. It's about bold ideas, bold small ideas or bold large ideas. "

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" Stop being conned by the old mantra that says, 'Leaders are cool, managers are dweebs.' Instead, follow the Peters Principle: Leaders are cool. Managers are cool too! "

" As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you. "

" Design is so critical it should be on the agenda of every meeting in every single department. "

" One simply cannot pay tribute to Stephen Covey without saying at the outset that he was a lovely human being. "

" Give a lot, expect a lot, and if you don't get it, prune. "

" The simple act of paying positive attention to people has a great deal to do with productivity. "

" Everyone has a chance to learn, improve, and build up their skills. "

" Anybody who is an entrepreneur is a person who essentially has impaired judgment. The odds of success are zilch. "

" All business success rests on something labeled a sale, which at least momentarily weds company and customer. "

" I think economics is about passion. Economic progress, whether it is a two-person coffee shop or whether it is Netscape, is about people with brave ideas. Because it is brave to mortgage the house, when you've got two kids, to start a coffee shop. "

" 'In Search of Excellence' - even the title - is a reminder that business isn't dry, dreary, boring, or by the numbers. Life at work can be cool - and work that's cool isn't confined to Tiger Woods, Yo-Yo Ma, or Tom Hanks. It's available to all of us and any of us. "

" As far as I'm concerned, the first business leader who was able to establish a cult of personality around his tenure was Lee Iacocca. "

" Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz. "

" One of the biggest problems of 'In Search of Excellence' is that it focused on giant, publicly-traded companies. There are thousands upon thousands of excellent companies. Some of them are two-person accountancies in a community of three thousand people. "

" Business book writing for me is when some set of ideas gets stuck in my mind, I write a book about it. I haven't got a theory and I haven't got a framework. "

" Mittelstand companies are incredibly focused and almost always family-run. The young men and women go through the apprenticeship system and learn that the goal is excellence. "

" I don't read many business books. I read good fiction. Business is about people, so my favorite business books are anything by Dickens. "

" The best leaders... almost without exception and at every level, are master users of stories and symbols. "

" We found that the most exciting environments, that treated people very well, are also tough as nails. There is no bureaucratic mumbo-jumbo... excellent companies provide two things simultaneously: tough environments and very supportive environments. "

" The magic formula that successful businesses have discovered is to treat customers like guests and employees like people. "

" Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures. "

" If you're not confused, you're not paying attention. "

" All white-collar work is project work. The single salient fact that touches all of our lives is that work is being reinvented. "

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" I think it's wonderful to save the world, but you need to be part of the world, too. "

" The top athletes are consummate pros who work obsessively at their craft. Approach yours the same way. "