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" Very early on, when I was in my twenties, Steve Jobs convinced me to quit college. He talked to me after I had spent about a year in Michigan studying the history of art. "
Robert Kotick
Quit
College
Art
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" The ways that you innovate within a franchise are not inconsistent with the ways that you create new franchises. "
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" The audience for 'World of Warcraft' is a pretty committed group of players. "
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" If I go play 'Modern Warfare,' I'll find a hundred different things I'd like done differently. And I don't have the discipline to not express my opinion. "
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" One of the reasons the games business has become more popular and more broadly appealing is that it's gone from this very solitary experience to this very social experience. "
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" We want to give our audiences flexibility in the way they're commercially engaged in the content. "
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" Our responsibility is to deliver the most compelling content to our players. and if we do that, the audiences are there. "
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" We've always operated under the belief that you could run a video game business as professionally as you could run a consumer packaged goods business, and you wouldn't diminish creativity. "
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" As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or trial or sample, I think we've definitely always been out in front of the rest of our competitors. "
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" I just don't want to pay taxes. "
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Want
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" The Call of Duty Endowment is a natural philanthropic extension of our brand. "
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" Our customers need to be satisfied that there is a price-value relationship that they feel great about. "
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Need
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Feel
" How do you expect people to actually join the military if, when they leave the military, they can't integrate back into the free market they're supposed to be protecting? "
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" The social element has really transformed the gaming experience. "
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Social
" We'd love to see Led Zeppelin on 'Guitar Hero.' "
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Hero
Led Zeppelin
Love
" I'm not really a music person. "
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Music
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Really
" I've been very, very lucky because I've had so many great mentors. "
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Been
Because
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" When employees can bring their full selves to work, we get the full benefit of all their perspectives and experiences. "
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Bring
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" I really like video games, and that passion has never really gone away. "
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Never
Gone
Games
" Most people play games alone, against the machine. But if you're playing against a real person, it's going to be that much more fun. "
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" Veterans Day is a time to reflect and renew our commitment to ensure our military heroes have the tools to reintegrate successfully back to civilian life. "
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Time
Back
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" Professional gaming competitions are creating celebrities who are recognized and revered as athletes were in prior generations. Spectator gaming is becoming as popular as mainstream sports. "
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" If you talk to people about the history of the games business during economic downturns, they'll tell you that it's a recession-proof industry. "
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Talk
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" All my life, I've been the rebel in the X-wing fighter, and then one morning, I woke up, and I was on board the Death Star. "
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Life
Morning
My Life
" It's very easy to criticize the CEO of the market leader. "
Robert Kotick
Market
CEO
Criticize
" Activision Blizzard has always been about inspiring play, competition, and community for our fans and employees, and that hasn't changed. "
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Community
Play
Employees
" If it's compelling and engaging enough, customers will consider paying for it. If we don't deliver something that has value, we won't expect value in return. "
Robert Kotick
Will
Return
Expect
" The video game business is primarily a male-oriented business. And I have three girls. And you see the things that are important to them in their game experiences are the social interaction. They love the ability to chat with their friends. They love the ability to have some connection online with other people. "
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" I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it. "
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Service
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Duty
" Our mission is to inspire audiences to play, connect, and compete by making the most engaging entertainment in the world, and our talent evaluation process ensures that each new hire shares that commitment. "
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" I never studied business. It's either in your DNA, or it isn't. "
Robert Kotick
Either
Never
Your