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" I've traveled around the world, and what's so revealing is that, despite the differences in culture, politics, language, how people dress, there is a universal feeling that we all want the same thing. We deeply want to be respected and appreciated for our differences. "

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" Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way. "

Howard Schultz

You

Success

China

" The response to the Starbucks brand has been phenomenal in our international markets. "

" In many places where coffee is grown, deforestation is a major issue. "

" If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a significant amount of growth and profit, may not have existed. "

" In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down. "

" Business leaders cannot be bystanders. "

" As Americans, there are very few things we have confidence in. "

" Risk more than others think safe. "

Howard Schultz

Safe

Think

" I always saw myself wanting to do something deemed successful and good at the same time. "

" Do I take criticism of Starbucks personally? Of course I do. "

" My mother taught me something at a young age - she said 'you are the company you keep'. To define yourself by some label or some level of resources - that's pretty shallow. "

Howard Schultz

She

Yourself

" We can't wait for Washington. Business leaders are going to have to galvanize their own constituencies and do everything they can to demonstrate confidence in the economy, and I think that can be contagious. "

" London, a city where creativity and innovation have always flourished, provides a significant home for Starbucks and a significant gateway into Europe. "

" People around the world, they want the authentic Starbucks experience. "

" Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now. "

" Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand. "

" People have come to me over the years and said to me: 'I admire the culture of Starbucks. Can you come give a speech and help us turn our culture around?' I wish it were that easy. Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions. "

" My parents really wanted me to get out of New York, be exposed to other people, other ways of life. "

" You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there. "

" I do feel, in a sense, the rules of engagement for citizenship has changed, and we must encourage other people to speak up and to take action. "

Howard Schultz

Feel

Speak

" Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings. "

" I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it. "

" We need to reinvent food at Starbucks. Less could be more. "

" We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do. "

" I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander. "

" In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you. "

" I can't imagine a day without coffee. I can't imagine! "

" Success is best when it's shared. "

" The premium single-cup segment is the fastest-growing business within the global coffee industry. "

" Most business people today are not going to invest in the uncertainty that exists in America. "