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" When you start a company, it's a singular focus. You have the wind at your back. "

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" I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values. "

" Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions. "

" The hardest thing about being a leader is demonstrating or showing vulnerability... When the leader demonstrates vulnerability and sensibility and brings people together, the team wins. "

" My kids probably started drinking coffee in their late teens. "

" I'm not losing any sleep over Dunkin Donuts. "

" Customers have different need states and life experiences. "

Life Experiences

" The response to the Starbucks brand has been phenomenal in our international markets. "

" We need to reinvent food at Starbucks. Less could be more. "

" What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don't agree with it, they think, 'This is just too high of a hurdle.' And I don't agree with that. "

" Growing up I always felt like I was living on the other side of the tracks. I knew the people on the other side had more resources, more money, happier families. "

" The challenge of the retail business is the human condition. "

" People ask me what's the most important function when you're starting an organization or setting up the kind of culture and values that are going to endure. The discipline I believe so strongly in is H.R., and its the last discipline that gets funded. "

" In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, 'Listen, I have to be responsible for myself.' "

" I think many start-ups make mistakes because they are focusing on things that are farther ahead, and they haven't done the work that has built the foundation to support it. "

" Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option. "

" I was working probably at the age of 10, when I had my first paper route. I had every different kind of job you could possibly imagine as a young kid. "

" We must restore the emotional relationship that people have to the idea of America, that no matter where you come from, no matter where you live, that you have access to the same opportunities that somebody who is born in privilege. "

" Post-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human connection. We are not going to fracture the Starbucks experience. "

" There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true. "

" I really believe that you cannot use the stock market as a proxy for the economy. "

" Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand. "

" I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years. "

" A great business has to have a conscience. You have to know who you are and who you are not. "

" I probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which is a shot of espresso and just a dollop of steamed milk. Then, if I'm going to do some work at home, I would make myself a French press. It's the best way to make conventional coffee. "

" Everyone must have a shot at the American Dream. "

" If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a significant amount of growth and profit, may not have existed. "

" Starbucks has a role and a meaningful relationship with people that is not only about the coffee. "

" Most business people today are not going to invest in the uncertainty that exists in America. "

" You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there. "

" China traditionally has been a tea-drinking country but we turned them into coffee drinkers. "