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" I think Steve Wynn, who was like my mentor and a second father, has been a great inspiration. He's a great mentor because he's a guy who's had great business success but also has always been driven by creativity - and inspired creativity. "

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" Professional gaming competitions are creating celebrities who are recognized and revered as athletes were in prior generations. Spectator gaming is becoming as popular as mainstream sports. "

Robert Kotick

Sports

Gaming

Creating

" We'd love to see Led Zeppelin on 'Guitar Hero.' "

" One of the reasons the games business has become more popular and more broadly appealing is that it's gone from this very solitary experience to this very social experience. "

" You put some things out there. Some work, some don't, and then one really takes off, and that pays for your failures. Then you go on to the next one. "

" We want to give our audiences flexibility in the way they're commercially engaged in the content. "

" We have an obligation to provide a return for our shareholders. "

" When employees can bring their full selves to work, we get the full benefit of all their perspectives and experiences. "

" Our mission is to inspire audiences to play, connect, and compete by making the most engaging entertainment in the world, and our talent evaluation process ensures that each new hire shares that commitment. "

" What I'm good at is making sure we have the best resources, the best talent, the best marketing, and the best access to distribution. "

" If you talk to people about the history of the games business during economic downturns, they'll tell you that it's a recession-proof industry. "

" In the mid 1980s, video games as an industry had lost its way a bit. Atari had collapsed. There was this widespread collective belief that it was because video games were a fad. "

" If you want to retain your identity and culture, we're a really great mothership. If you want to sell out... there are definitely other companies to talk to. "

" When I got to Activision, it was like a carnival. They had a recycling container filled with cans and a sign over it that said 'Activision Takeover Defense Fund.' Activision was making games based on passion and gut instinct. We needed to develop games based on P&L statements and what was going to sell. "

" Most people play games alone, against the machine. But if you're playing against a real person, it's going to be that much more fun. "

" Our customers need to be satisfied that there is a price-value relationship that they feel great about. "

" The Call of Duty Endowment is a natural philanthropic extension of our brand. "

" It's very easy to criticize the CEO of the market leader. "

" I think running Apple is a great job, but it suits Steve Jobs so well. I wouldn't want to be the person that ran Apple after Steve, but he has a great job. "

" We don't view the App Store as a really big opportunity for dedicated games. "

" Veterans Day is a time to reflect and renew our commitment to ensure our military heroes have the tools to reintegrate successfully back to civilian life. "

" I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it. "

" Treyarch contributed so significantly to the multiplayer technology that's in 'Modern Warfare 2,' and they didn't really get the credit for that. "

" I just don't want to pay taxes. "

" The social element has really transformed the gaming experience. "

" The video game business is primarily a male-oriented business. And I have three girls. And you see the things that are important to them in their game experiences are the social interaction. They love the ability to chat with their friends. They love the ability to have some connection online with other people. "

" We've always operated under the belief that you could run a video game business as professionally as you could run a consumer packaged goods business, and you wouldn't diminish creativity. "

" I think the reason why video games are more popular as entertainment in difficult economies is that the cost per hour of video games is lower than any other form of entertainment. "

" Our responsibility is to deliver the most compelling content to our players. and if we do that, the audiences are there. "

" I really like video games, and that passion has never really gone away. "

" I never studied business. It's either in your DNA, or it isn't. "