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" At an early age, my mother gave me this feeling that anything is possible, and I believe that. "
Howard Schultz
Feeling
Mother
Early
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" I think what we're lacking in society, not only in the U.S. but also around the world, is to find heroes once again and to celebrate these kind of people. "
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" The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea. "
Howard Schultz
Growth
Business
Coffee
" I can't imagine a day without coffee. I can't imagine! "
Howard Schultz
Day
Coffee
Imagine
" I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks. "
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" I've traveled around the world, and what's so revealing is that, despite the differences in culture, politics, language, how people dress, there is a universal feeling that we all want the same thing. We deeply want to be respected and appreciated for our differences. "
Howard Schultz
World
Politics
People
" Starbucks has stores in America in many, many communities that are governed by many, many different municipalities. Starbucks cannot dictate to a municipality in Cincinnati or Kansas City or Sacramento how or why or when there should be a recycling program. "
Howard Schultz
City
Starbucks
Why
" Starbucks has a role and a meaningful relationship with people that is not only about the coffee. "
Howard Schultz
Relationship
Coffee
People
" People ask me what's the most important function when you're starting an organization or setting up the kind of culture and values that are going to endure. The discipline I believe so strongly in is H.R., and its the last discipline that gets funded. "
Howard Schultz
Me
Discipline
Believe
" I think many start-ups make mistakes because they are focusing on things that are farther ahead, and they haven't done the work that has built the foundation to support it. "
Howard Schultz
Mistakes
Support
Think
" Risk more than others think safe. "
Howard Schultz
Safe
Think
More
" Do I take criticism of Starbucks personally? Of course I do. "
Howard Schultz
Criticism
Personally
Starbucks
" I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander. "
Howard Schultz
Never
Mediocrity
Myself
" Americans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psychological effect on consumer confidence. That's what consumer confidence is. "
Howard Schultz
Day
You
Confidence
" When it comes to Starbucks, I take every threat very personally. "
Howard Schultz
Threat
Take
Starbucks
" A great business has to have a conscience. You have to know who you are and who you are not. "
Howard Schultz
Know
Conscience
Business
" I really believe that you cannot use the stock market as a proxy for the economy. "
Howard Schultz
Use
Believe
Economy
" We have a big opportunity in China. We think the number of stores here can rival the number in North America. "
Howard Schultz
Think
America
China
" My parents really wanted me to get out of New York, be exposed to other people, other ways of life. "
Howard Schultz
Life
People
Parents
" My mother taught me something at a young age - she said 'you are the company you keep'. To define yourself by some label or some level of resources - that's pretty shallow. "
Howard Schultz
Me
She
Yourself
" I despise research. I think it's a crutch. "
Howard Schultz
Research
Think
Despise
" I love being the underdog. "
Howard Schultz
Being
Underdog
Love
" I tried to build a company my father would have been proud to work for, that he would have looked back on and said, 'That's the company that honoured me, even though I don't have an education'. I wanted to build a company that had a conscience. "
Howard Schultz
Back
Father
Education
" Most business people today are not going to invest in the uncertainty that exists in America. "
Howard Schultz
People
Today
America
" Social and digital media is a bullet train, and that bullet train is not coming home. "
Howard Schultz
Digital
Coming Home
Train
" My kids probably started drinking coffee in their late teens. "
Howard Schultz
Late
Kids
Drinking
" Many companies today are reducing hours of full-time people to get under the minimum so they don't have to pay health care costs. I just shake my head because that's not going to build long-term value and trust with your people. "
Howard Schultz
Pay
Trust
Today
" There's an energy and excitement when you're building a company. You have so much tail wind. You're planting new seeds. But it's also scary, because there's no safety net. "
Howard Schultz
Wind
Seeds
Safety
" I think growth covers up mistakes. "
Howard Schultz
I Think
Think
Growth
" Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way. "
Howard Schultz
You
Success
China
" Anybody can leverage celebrity for profit. "
Howard Schultz
Anybody
Profit
Leverage