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" Many companies today are reducing hours of full-time people to get under the minimum so they don't have to pay health care costs. I just shake my head because that's not going to build long-term value and trust with your people. "

Howard Schultz

Pay

Trust

Today

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" A great business has to have a conscience. You have to know who you are and who you are not. "

" I'm not as interested in what you make as I am in what you're passionate about. What business are you really in? "

" My son is trying to be a sports writer, and my daughter is a college student. She wants to be a comedy writer, and she's at film school. I discouraged both of them early on from getting involved in Starbucks. I didn't think it would be fair; plus, they didn't have any interest anyway. "

" Starbucks represents something beyond a cup of coffee. "

" I'm optimistic about the country; I'm optimistic about the American people. "

" I think the most important thing that I think everyone in America must have is belief that wherever they live, whatever station they have in life, that the American dream is alive and well. I think the fracturing of trust and confidence is in the American dream. "

" I'm not losing any sleep over Dunkin Donuts. "

" Starbucks has a role and a meaningful relationship with people that is not only about the coffee. "

" Most business people today are not going to invest in the uncertainty that exists in America. "

" Business leaders cannot be bystanders. "

" I can't imagine a day without coffee. I can't imagine! "

" This may sound a bit naive, but I got here by believing in big dreams. "

" We sell tea in Starbucks, but I think the experience is very different. I think coffee is something that is quick - it's transactional. I think tea is more Zen-like. It requires a different environment. "

" I despise research. I think it's a crutch. "

" In many places where coffee is grown, deforestation is a major issue. "

" Social and digital media is a bullet train, and that bullet train is not coming home. "

" Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions. "

" Growing up I always felt like I was living on the other side of the tracks. I knew the people on the other side had more resources, more money, happier families. "

" My kids probably started drinking coffee in their late teens. "

" It's ironic that no matter where I go, I meet people from Brooklyn. I'm proud of that heritage. It's where I'm from, who I am. "

Howard Schultz

Meet

I Am

" I've traveled around the world, and what's so revealing is that, despite the differences in culture, politics, language, how people dress, there is a universal feeling that we all want the same thing. We deeply want to be respected and appreciated for our differences. "

" China traditionally has been a tea-drinking country but we turned them into coffee drinkers. "

" I probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which is a shot of espresso and just a dollop of steamed milk. Then, if I'm going to do some work at home, I would make myself a French press. It's the best way to make conventional coffee. "

" With a population of more than 600 million people, an emerging middle class that is driving strong consumption, and a robust and resilient economy, Southeast Asia presents a compelling growth opportunity for Starbucks. "

" The response to the Starbucks brand has been phenomenal in our international markets. "

" There's an energy and excitement when you're building a company. You have so much tail wind. You're planting new seeds. But it's also scary, because there's no safety net. "

" California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores. "

" We live in an age where everything is based on the short term. "

" I think growth covers up mistakes. "

" The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared. "