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" There's an energy and excitement when you're building a company. You have so much tail wind. You're planting new seeds. But it's also scary, because there's no safety net. "

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" The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunities for business. "

Howard Schultz

Opportunities

Media

Business

" Managing and navigating through a financial crisis is no fun at all. "

" We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information. "

" I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander. "

" I always saw myself wanting to do something deemed successful and good at the same time. "

" Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. "

" Everyone must have a shot at the American Dream. "

" I'm not as interested in what you make as I am in what you're passionate about. What business are you really in? "

" Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings. "

" Customers have different need states and life experiences. "

" It's different when you're trying to turn something around, especially something that you built, at a time when so many constituents - the media, Wall Street, competitors, ex-employees - are all saying that Starbucks's best days are behind it, and that Schultz is never going to be able to bring it back. "

" I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years. "

" Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand. "

" I think the currency of leadership is transparency. You've got to be truthful. I don't think you should be vulnerable every day, but there are moments where you've got to share your soul and conscience with people and show them who you are, and not be afraid of it. "

" Risk more than others think safe. "

Howard Schultz

Safe

Think

" The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary. "

" I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board, but most CEO's are hired by the board. "

" Care more than others think wise. "

" Don't buy preground coffee. "

Howard Schultz

Coffee

Buy

" You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there. "

" We need to reinvent food at Starbucks. Less could be more. "

" Pouring espresso is an art, one that requires the barista to care about the quality of the beverage. "

" The response to the Starbucks brand has been phenomenal in our international markets. "

" I was working probably at the age of 10, when I had my first paper route. I had every different kind of job you could possibly imagine as a young kid. "

" Often, organizations need bold, grand gestures to galvanize people towards a new mission or refocus their attention. "

" Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under. "

" My mother taught me something at a young age - she said 'you are the company you keep'. To define yourself by some label or some level of resources - that's pretty shallow. "

Howard Schultz

She

Yourself

" Certainly the caffeine in coffee, whether it's Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I think four or five cups a day is, you're fine. "

" Growing up I always felt like I was living on the other side of the tracks. I knew the people on the other side had more resources, more money, happier families. "

" The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea. "