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" I really believe that you cannot use the stock market as a proxy for the economy. "
Howard Schultz
Use
Believe
Economy
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" I've traveled around the world, and what's so revealing is that, despite the differences in culture, politics, language, how people dress, there is a universal feeling that we all want the same thing. We deeply want to be respected and appreciated for our differences. "
Howard Schultz
World
Politics
People
" Everyone must have a shot at the American Dream. "
Howard Schultz
American
Shot
Dream
" Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. "
Howard Schultz
Great
Money
Training
" Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own. "
Howard Schultz
Values
People
Want
" On balance, I am a supporter of the minimum wage going up. We've got to be very careful what we wish for because some employers - and there could be a lot of them - will be scared away from hiring new people or creating incremental hours for part-time people as a result of that wage going up. "
Howard Schultz
People
Result
Balance
" Success is best when it's shared. "
Howard Schultz
Success Is
Shared
Success
" I probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which is a shot of espresso and just a dollop of steamed milk. Then, if I'm going to do some work at home, I would make myself a French press. It's the best way to make conventional coffee. "
Howard Schultz
Best
Work
Coffee
" The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea. "
Howard Schultz
Growth
Business
Coffee
" Post-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human connection. We are not going to fracture the Starbucks experience. "
Howard Schultz
Connection
People
Experience
" The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary. "
Howard Schultz
Starbucks
Customer
Need
" We sell tea in Starbucks, but I think the experience is very different. I think coffee is something that is quick - it's transactional. I think tea is more Zen-like. It requires a different environment. "
Howard Schultz
Tea
Coffee
Experience
" Dream more than others think practical. "
Howard Schultz
Dream
Practical
Think
" We live in an age where everything is based on the short term. "
Howard Schultz
Where
Short
Live
" Americans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psychological effect on consumer confidence. That's what consumer confidence is. "
Howard Schultz
Day
You
Confidence
" When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible. "
Howard Schultz
Purpose
Common
People
" My son is trying to be a sports writer, and my daughter is a college student. She wants to be a comedy writer, and she's at film school. I discouraged both of them early on from getting involved in Starbucks. I didn't think it would be fair; plus, they didn't have any interest anyway. "
Howard Schultz
School
Daughter
College
" I'm much more concerned about America than the Democratic Party. "
Howard Schultz
Party
America
Democratic
" Business leaders cannot be bystanders. "
Howard Schultz
Business
Business Leaders
Leaders
" In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, 'Listen, I have to be responsible for myself.' "
Howard Schultz
Blame
People
Life
" Starbucks has changed the rules of engagement for the music industry. "
Howard Schultz
Starbucks
Engagement
Rules
" The lifeblood of job creation in America is small business, but they can't get access to credit. "
Howard Schultz
Small
America
Business
" Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust. "
Howard Schultz
Build
Relationship
Trust
" When you're building a business or joining a company, you have to be transparent; you can't have two sets of information for two sets of people. "
Howard Schultz
Business
Information
People
" In many places where coffee is grown, deforestation is a major issue. "
Howard Schultz
Where
Places
Coffee
" The premium single-cup segment is the fastest-growing business within the global coffee industry. "
Howard Schultz
Industry
Within
Business
" Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way. "
Howard Schultz
You
Success
China
" I'm a voracious reader. "
Howard Schultz
Reader
Voracious
" Starbucks has stores in America in many, many communities that are governed by many, many different municipalities. Starbucks cannot dictate to a municipality in Cincinnati or Kansas City or Sacramento how or why or when there should be a recycling program. "
Howard Schultz
City
Starbucks
Why
" I can't imagine a day without coffee. I can't imagine! "
Howard Schultz
Day
Coffee
Imagine
" I was working probably at the age of 10, when I had my first paper route. I had every different kind of job you could possibly imagine as a young kid. "
Howard Schultz
Kid
Young
You