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" My parents really wanted me to get out of New York, be exposed to other people, other ways of life. "

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" Don't buy preground coffee. "

" In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you. "

" Everyone must have a shot at the American Dream. "

" I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander. "

" In many places where coffee is grown, deforestation is a major issue. "

" Anybody can leverage celebrity for profit. "

" When you're building a business or joining a company, you have to be transparent; you can't have two sets of information for two sets of people. "

" If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products that are in our stores, we think we can significantly enhance them and make them more widely available. "

" Do I take criticism of Starbucks personally? Of course I do. "

" A great business has to have a conscience. You have to know who you are and who you are not. "

" I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values. "

" Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust. "

" Starbucks has a role and a meaningful relationship with people that is not only about the coffee. "

" Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now. "

" I despise research. I think it's a crutch. "

" We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation. "

" China traditionally has been a tea-drinking country but we turned them into coffee drinkers. "

" I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board, but most CEO's are hired by the board. "

" I think many start-ups make mistakes because they are focusing on things that are farther ahead, and they haven't done the work that has built the foundation to support it. "

" The challenge of the retail business is the human condition. "

" We think of Starbucks not as a coffee company but a media company. "

" Expect more than others think possible. "

" When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture. "

" The premium single-cup segment is the fastest-growing business within the global coffee industry. "

" The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea. "

" I do think - as self-serving as it sounds - that I was the right person, given the very, very strong headwind we had from the economy and our own issues, to come back and rewrite the future of the company. "

" Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others. "

" You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve. "

" I think if you're an entrepreneur, you've got to dream big and then dream bigger. "

" On balance, I am a supporter of the minimum wage going up. We've got to be very careful what we wish for because some employers - and there could be a lot of them - will be scared away from hiring new people or creating incremental hours for part-time people as a result of that wage going up. "