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" A great business has to have a conscience. You have to know who you are and who you are not. "
Howard Schultz
Know
Conscience
Business
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" I think the most important thing that I think everyone in America must have is belief that wherever they live, whatever station they have in life, that the American dream is alive and well. I think the fracturing of trust and confidence is in the American dream. "
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" Great opportunities can be and have been created during tough economic times. "
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" People have come to me over the years and said to me: 'I admire the culture of Starbucks. Can you come give a speech and help us turn our culture around?' I wish it were that easy. Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions. "
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" There's an energy and excitement when you're building a company. You have so much tail wind. You're planting new seeds. But it's also scary, because there's no safety net. "
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" It's different when you're trying to turn something around, especially something that you built, at a time when so many constituents - the media, Wall Street, competitors, ex-employees - are all saying that Starbucks's best days are behind it, and that Schultz is never going to be able to bring it back. "
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" I'm not losing any sleep over Dunkin Donuts. "
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" I think growth covers up mistakes. "
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" I think there is probably no better person to aspire to emulate than Steve Jobs and what he has done at Apple in terms of his leadership, his innovation, not settling for mediocrity. "
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" Everyone must have a shot at the American Dream. "
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" What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don't agree with it, they think, 'This is just too high of a hurdle.' And I don't agree with that. "
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" Growing up I always felt like I was living on the other side of the tracks. I knew the people on the other side had more resources, more money, happier families. "
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" Many companies today are reducing hours of full-time people to get under the minimum so they don't have to pay health care costs. I just shake my head because that's not going to build long-term value and trust with your people. "
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" As Americans, there are very few things we have confidence in. "
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" Social and digital media is a bullet train, and that bullet train is not coming home. "
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" Expect more than others think possible. "
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" I despise research. I think it's a crutch. "
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" I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander. "
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" Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions. "
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Organization
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" People ask me what's the most important function when you're starting an organization or setting up the kind of culture and values that are going to endure. The discipline I believe so strongly in is H.R., and its the last discipline that gets funded. "
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" My parents really wanted me to get out of New York, be exposed to other people, other ways of life. "
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Life
People
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" Don't buy preground coffee. "
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" I'm not as interested in what you make as I am in what you're passionate about. What business are you really in? "
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" I've traveled around the world, and what's so revealing is that, despite the differences in culture, politics, language, how people dress, there is a universal feeling that we all want the same thing. We deeply want to be respected and appreciated for our differences. "
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" We have a big opportunity in China. We think the number of stores here can rival the number in North America. "
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" My kids probably started drinking coffee in their late teens. "
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" I always saw myself wanting to do something deemed successful and good at the same time. "
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" I tried to build a company my father would have been proud to work for, that he would have looked back on and said, 'That's the company that honoured me, even though I don't have an education'. I wanted to build a company that had a conscience. "
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Education
" Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own. "
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