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" Care more than others think wise. "
Howard Schultz
Others
Than
Think
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" My kids probably started drinking coffee in their late teens. "
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" Americans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psychological effect on consumer confidence. That's what consumer confidence is. "
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" We live in an age where everything is based on the short term. "
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" America's leaders need to put their feet in the shoes of working Americans. "
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Feet
" We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation. "
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Political
Day
Gun
" Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under. "
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People
Pressure
" I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years. "
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Walk
Will
People
" Don't buy preground coffee. "
Howard Schultz
Coffee
Buy
" In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, 'Listen, I have to be responsible for myself.' "
Howard Schultz
Blame
People
Life
" I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values. "
Howard Schultz
Myself
Always
List
" People ask me what's the most important function when you're starting an organization or setting up the kind of culture and values that are going to endure. The discipline I believe so strongly in is H.R., and its the last discipline that gets funded. "
Howard Schultz
Me
Discipline
Believe
" If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a significant amount of growth and profit, may not have existed. "
Howard Schultz
Business
Growth
Starbucks
" I think if you're an entrepreneur, you've got to dream big and then dream bigger. "
Howard Schultz
You
Entrepreneur
Dream
" My son is trying to be a sports writer, and my daughter is a college student. She wants to be a comedy writer, and she's at film school. I discouraged both of them early on from getting involved in Starbucks. I didn't think it would be fair; plus, they didn't have any interest anyway. "
Howard Schultz
School
Daughter
College
" The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunities for business. "
Howard Schultz
Opportunities
Media
Business
" I think many start-ups make mistakes because they are focusing on things that are farther ahead, and they haven't done the work that has built the foundation to support it. "
Howard Schultz
Mistakes
Support
Think
" When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee. "
Howard Schultz
Home
Coffee
America
" Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. "
Howard Schultz
Great
Money
Training
" Any business today that embraces the status quo as an operating principle is going to be on a death march. "
Howard Schultz
Going
Principle
Death
" Managing and navigating through a financial crisis is no fun at all. "
Howard Schultz
Financial
Crisis
Fun
" I do feel, in a sense, the rules of engagement for citizenship has changed, and we must encourage other people to speak up and to take action. "
Howard Schultz
Feel
Up
Speak
" You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there. "
Howard Schultz
You
Walk
Excitement
" On balance, I am a supporter of the minimum wage going up. We've got to be very careful what we wish for because some employers - and there could be a lot of them - will be scared away from hiring new people or creating incremental hours for part-time people as a result of that wage going up. "
Howard Schultz
People
Result
Balance
" Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now. "
Howard Schultz
Looking
Now
Say
" I've traveled around the world, and what's so revealing is that, despite the differences in culture, politics, language, how people dress, there is a universal feeling that we all want the same thing. We deeply want to be respected and appreciated for our differences. "
Howard Schultz
World
Politics
People
" Often, organizations need bold, grand gestures to galvanize people towards a new mission or refocus their attention. "
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Mission
Attention
People
" Dream more than others think practical. "
Howard Schultz
Dream
Practical
Think
" We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information. "
Howard Schultz
Information
Technology
People
" We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do. "
Howard Schultz
Need
Shoes
Way
" When you're building a business or joining a company, you have to be transparent; you can't have two sets of information for two sets of people. "
Howard Schultz
Business
Information
People