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" Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under. "

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" Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others. "

" Post-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human connection. We are not going to fracture the Starbucks experience. "

" Starbucks has stores in America in many, many communities that are governed by many, many different municipalities. Starbucks cannot dictate to a municipality in Cincinnati or Kansas City or Sacramento how or why or when there should be a recycling program. "

" I despise research. I think it's a crutch. "

" I was born on the other side of the tracks, in public housing in Brooklyn, New York. My dad never made more than $20,000 a year, and I grew up in a family that lost health insurance. So I was scarred at a young age with understanding what it was like to watch my parents lose access to the American dream. "

" We need to reinvent food at Starbucks. Less could be more. "

" Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand. "

" On balance, I am a supporter of the minimum wage going up. We've got to be very careful what we wish for because some employers - and there could be a lot of them - will be scared away from hiring new people or creating incremental hours for part-time people as a result of that wage going up. "

" People ask me what's the most important function when you're starting an organization or setting up the kind of culture and values that are going to endure. The discipline I believe so strongly in is H.R., and its the last discipline that gets funded. "

" I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision. "

" Any business today that embraces the status quo as an operating principle is going to be on a death march. "

" Business leaders cannot be bystanders. "

Business Leaders

" Customers have different need states and life experiences. "

Life Experiences

" As Americans, there are very few things we have confidence in. "

" If you don't love what you're doing with unbridled passion and enthusiasm, you're not going to succeed when you hit obstacles. "

" I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board, but most CEO's are hired by the board. "

" My son is trying to be a sports writer, and my daughter is a college student. She wants to be a comedy writer, and she's at film school. I discouraged both of them early on from getting involved in Starbucks. I didn't think it would be fair; plus, they didn't have any interest anyway. "

" I really believe that you cannot use the stock market as a proxy for the economy. "

" In many places where coffee is grown, deforestation is a major issue. "

" It's ironic that no matter where I go, I meet people from Brooklyn. I'm proud of that heritage. It's where I'm from, who I am. "

" Pouring espresso is an art, one that requires the barista to care about the quality of the beverage. "

" In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down. "

" Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now. "

" Don't buy preground coffee. "

" We live in an age where everything is based on the short term. "

" Great opportunities can be and have been created during tough economic times. "

" You can't build any kind of organization if you're not going to surround yourself with people who have experience and skill base beyond your own. "

Surround Yourself

" Most business people today are not going to invest in the uncertainty that exists in America. "

" I was taken by the power that savoring a simple cup of coffee can have to connect people and create community. "

" The lifeblood of job creation in America is small business, but they can't get access to credit. "