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" Dream more than others think practical. "

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" Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way. "

" Great opportunities can be and have been created during tough economic times. "

" We think of Starbucks not as a coffee company but a media company. "

" People have come to me over the years and said to me: 'I admire the culture of Starbucks. Can you come give a speech and help us turn our culture around?' I wish it were that easy. Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions. "

" In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, 'Listen, I have to be responsible for myself.' "

" I'm optimistic about the country; I'm optimistic about the American people. "

" There's an energy and excitement when you're building a company. You have so much tail wind. You're planting new seeds. But it's also scary, because there's no safety net. "

" Growing up I always felt like I was living on the other side of the tracks. I knew the people on the other side had more resources, more money, happier families. "

" When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture. "

" There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true. "

" It's different when you're trying to turn something around, especially something that you built, at a time when so many constituents - the media, Wall Street, competitors, ex-employees - are all saying that Starbucks's best days are behind it, and that Schultz is never going to be able to bring it back. "

" I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it. "

" Starbucks has a role and a meaningful relationship with people that is not only about the coffee. "

" The premium single-cup segment is the fastest-growing business within the global coffee industry. "

" Many companies today are reducing hours of full-time people to get under the minimum so they don't have to pay health care costs. I just shake my head because that's not going to build long-term value and trust with your people. "

" Social and digital media is a bullet train, and that bullet train is not coming home. "

" Certainly the caffeine in coffee, whether it's Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I think four or five cups a day is, you're fine. "

" Risk more than others think safe. "

" I was born on the other side of the tracks, in public housing in Brooklyn, New York. My dad never made more than $20,000 a year, and I grew up in a family that lost health insurance. So I was scarred at a young age with understanding what it was like to watch my parents lose access to the American dream. "

" My father had a series of blue-collar jobs and never made more than $20,000 a year. When I was seven, he got injured on a job. That was a very important point - because of the injury, he couldn't walk, and the company he was working for did not pay him. There was no compensation. So there was no money and no food. "

" We must restore the emotional relationship that people have to the idea of America, that no matter where you come from, no matter where you live, that you have access to the same opportunities that somebody who is born in privilege. "

" My parents really wanted me to get out of New York, be exposed to other people, other ways of life. "

" My son is trying to be a sports writer, and my daughter is a college student. She wants to be a comedy writer, and she's at film school. I discouraged both of them early on from getting involved in Starbucks. I didn't think it would be fair; plus, they didn't have any interest anyway. "

" I'm much more concerned about America than the Democratic Party. "

" London, a city where creativity and innovation have always flourished, provides a significant home for Starbucks and a significant gateway into Europe. "

" Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. "

" When you're building a business or joining a company, you have to be transparent; you can't have two sets of information for two sets of people. "

" What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don't agree with it, they think, 'This is just too high of a hurdle.' And I don't agree with that. "

" We have a big opportunity in China. We think the number of stores here can rival the number in North America. "

" The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared. "