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" I do feel, in a sense, the rules of engagement for citizenship has changed, and we must encourage other people to speak up and to take action. "

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" Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under. "

" I think what we're lacking in society, not only in the U.S. but also around the world, is to find heroes once again and to celebrate these kind of people. "

" A great business has to have a conscience. You have to know who you are and who you are not. "

" Customers have different need states and life experiences. "

Life Experiences

" In many places where coffee is grown, deforestation is a major issue. "

" We have a big opportunity in China. We think the number of stores here can rival the number in North America. "

" Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others. "

" My mother taught me something at a young age - she said 'you are the company you keep'. To define yourself by some label or some level of resources - that's pretty shallow. "

" I do think - as self-serving as it sounds - that I was the right person, given the very, very strong headwind we had from the economy and our own issues, to come back and rewrite the future of the company. "

" With a population of more than 600 million people, an emerging middle class that is driving strong consumption, and a robust and resilient economy, Southeast Asia presents a compelling growth opportunity for Starbucks. "

" When you're building a business or joining a company, you have to be transparent; you can't have two sets of information for two sets of people. "

" Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own. "

" Pouring espresso is an art, one that requires the barista to care about the quality of the beverage. "

" When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture. "

" I think the currency of leadership is transparency. You've got to be truthful. I don't think you should be vulnerable every day, but there are moments where you've got to share your soul and conscience with people and show them who you are, and not be afraid of it. "

" I think growth covers up mistakes. "

" I'm optimistic about the country; I'm optimistic about the American people. "

" We can't wait for Washington. Business leaders are going to have to galvanize their own constituencies and do everything they can to demonstrate confidence in the economy, and I think that can be contagious. "

" I always saw myself wanting to do something deemed successful and good at the same time. "

" Americans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psychological effect on consumer confidence. That's what consumer confidence is. "

" I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision. "

" Starbucks has a role and a meaningful relationship with people that is not only about the coffee. "

" I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years. "

" Our history is based on extending the brand to categories within the guardrails of Starbucks. "

" I was born on the other side of the tracks, in public housing in Brooklyn, New York. My dad never made more than $20,000 a year, and I grew up in a family that lost health insurance. So I was scarred at a young age with understanding what it was like to watch my parents lose access to the American dream. "

" At an early age, my mother gave me this feeling that anything is possible, and I believe that. "

" Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand. "

" If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a significant amount of growth and profit, may not have existed. "

" I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board, but most CEO's are hired by the board. "

" Most business people today are not going to invest in the uncertainty that exists in America. "