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" We live in an age where everything is based on the short term. "

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" The challenge of the retail business is the human condition. "

" Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. "

" The hardest thing about being a leader is demonstrating or showing vulnerability... When the leader demonstrates vulnerability and sensibility and brings people together, the team wins. "

" We need to reinvent food at Starbucks. Less could be more. "

" Care more than others think wise. "

" I tried to build a company my father would have been proud to work for, that he would have looked back on and said, 'That's the company that honoured me, even though I don't have an education'. I wanted to build a company that had a conscience. "

" I always saw myself wanting to do something deemed successful and good at the same time. "

" Everyone must have a shot at the American Dream. "

" I never took classic business classes in college, so I don't have the background that any of the people running large companies have. "

" Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way. "

" The premium single-cup segment is the fastest-growing business within the global coffee industry. "

" I'm not as interested in what you make as I am in what you're passionate about. What business are you really in? "

" Managing and navigating through a financial crisis is no fun at all. "

" My biggest concern is that America is drifting towards mediocrity and that people don't recognize - and by people I'm meaning Washington - don't recognize the sense of urgency and the fact that I don't think this is a crisis anymore. I think it's an emergency. "

" I do think - as self-serving as it sounds - that I was the right person, given the very, very strong headwind we had from the economy and our own issues, to come back and rewrite the future of the company. "

" Starbucks has a role and a meaningful relationship with people that is not only about the coffee. "

" I think the currency of leadership is transparency. You've got to be truthful. I don't think you should be vulnerable every day, but there are moments where you've got to share your soul and conscience with people and show them who you are, and not be afraid of it. "

" In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, 'Listen, I have to be responsible for myself.' "

" The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary. "

" With a population of more than 600 million people, an emerging middle class that is driving strong consumption, and a robust and resilient economy, Southeast Asia presents a compelling growth opportunity for Starbucks. "

" We sell tea in Starbucks, but I think the experience is very different. I think coffee is something that is quick - it's transactional. I think tea is more Zen-like. It requires a different environment. "

" The response to the Starbucks brand has been phenomenal in our international markets. "

" You can't build any kind of organization if you're not going to surround yourself with people who have experience and skill base beyond your own. "

Surround Yourself

" My kids probably started drinking coffee in their late teens. "

" We think of Starbucks not as a coffee company but a media company. "

" You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve. "

" Starbucks has stores in America in many, many communities that are governed by many, many different municipalities. Starbucks cannot dictate to a municipality in Cincinnati or Kansas City or Sacramento how or why or when there should be a recycling program. "

" Social and digital media is a bullet train, and that bullet train is not coming home. "

" Growing up I always felt like I was living on the other side of the tracks. I knew the people on the other side had more resources, more money, happier families. "

" I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision. "