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" Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now. "

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" You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve. "

" I love being the underdog. "

" America's leaders need to put their feet in the shoes of working Americans. "

" Cutting prices or putting things on sale is not sustainable business strategy. "

" I never took classic business classes in college, so I don't have the background that any of the people running large companies have. "

" When you start a company, it's a singular focus. You have the wind at your back. "

" Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are authentic about it will wind up as the companies that make more money. "

" When you're building a business or joining a company, you have to be transparent; you can't have two sets of information for two sets of people. "

" The hardest thing about being a leader is demonstrating or showing vulnerability... When the leader demonstrates vulnerability and sensibility and brings people together, the team wins. "

" As Americans, there are very few things we have confidence in. "

" For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem, not in the near term, but over time. "

" China traditionally has been a tea-drinking country but we turned them into coffee drinkers. "

" Most business people today are not going to invest in the uncertainty that exists in America. "

" I really believe that you cannot use the stock market as a proxy for the economy. "

" We must restore the emotional relationship that people have to the idea of America, that no matter where you come from, no matter where you live, that you have access to the same opportunities that somebody who is born in privilege. "

" London, a city where creativity and innovation have always flourished, provides a significant home for Starbucks and a significant gateway into Europe. "

" I do think - as self-serving as it sounds - that I was the right person, given the very, very strong headwind we had from the economy and our own issues, to come back and rewrite the future of the company. "

" We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do. "

" Any business today that embraces the status quo as an operating principle is going to be on a death march. "

" We need to reinvent food at Starbucks. Less could be more. "

" I always saw myself wanting to do something deemed successful and good at the same time. "

" There's an energy and excitement when you're building a company. You have so much tail wind. You're planting new seeds. But it's also scary, because there's no safety net. "

" When it comes to Starbucks, I take every threat very personally. "

" Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under. "

" I think many start-ups make mistakes because they are focusing on things that are farther ahead, and they haven't done the work that has built the foundation to support it. "

" I've traveled around the world, and what's so revealing is that, despite the differences in culture, politics, language, how people dress, there is a universal feeling that we all want the same thing. We deeply want to be respected and appreciated for our differences. "

" I'm not losing any sleep over Dunkin Donuts. "

" Anybody can leverage celebrity for profit. "

" Everyone must have a shot at the American Dream. "

" We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation. "