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" For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem, not in the near term, but over time. "

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" If you don't love what you're doing with unbridled passion and enthusiasm, you're not going to succeed when you hit obstacles. "

Howard Schultz

You

Succeed

Love

" Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option. "

" The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea. "

" Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings. "

" Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are authentic about it will wind up as the companies that make more money. "

Howard Schultz

Balance

Wind

" This may sound a bit naive, but I got here by believing in big dreams. "

" I was working probably at the age of 10, when I had my first paper route. I had every different kind of job you could possibly imagine as a young kid. "

" We can't wait for Washington. Business leaders are going to have to galvanize their own constituencies and do everything they can to demonstrate confidence in the economy, and I think that can be contagious. "

" People ask me what's the most important function when you're starting an organization or setting up the kind of culture and values that are going to endure. The discipline I believe so strongly in is H.R., and its the last discipline that gets funded. "

Howard Schultz

Discipline

Believe

" Customers have different need states and life experiences. "

" Dream more than others think practical. "

" Pouring espresso is an art, one that requires the barista to care about the quality of the beverage. "

" Starbucks has changed the rules of engagement for the music industry. "

" Everyone must have a shot at the American Dream. "

" I love being the underdog. "

" China traditionally has been a tea-drinking country but we turned them into coffee drinkers. "

" In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down. "

" I do feel, in a sense, the rules of engagement for citizenship has changed, and we must encourage other people to speak up and to take action. "

Howard Schultz

Feel

Speak

" Our history is based on extending the brand to categories within the guardrails of Starbucks. "

" We live in an age where everything is based on the short term. "

" Business leaders cannot be bystanders. "

" We have a big opportunity in China. We think the number of stores here can rival the number in North America. "

" It's ironic that no matter where I go, I meet people from Brooklyn. I'm proud of that heritage. It's where I'm from, who I am. "

Howard Schultz

Meet

I Am

" Expect more than others think possible. "

" There's an energy and excitement when you're building a company. You have so much tail wind. You're planting new seeds. But it's also scary, because there's no safety net. "

" The challenge of the retail business is the human condition. "

" The lifeblood of job creation in America is small business, but they can't get access to credit. "

" You can't build any kind of organization if you're not going to surround yourself with people who have experience and skill base beyond your own. "

" Most business people today are not going to invest in the uncertainty that exists in America. "

" I'm much more concerned about America than the Democratic Party. "