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" When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture. "

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" On balance, I am a supporter of the minimum wage going up. We've got to be very careful what we wish for because some employers - and there could be a lot of them - will be scared away from hiring new people or creating incremental hours for part-time people as a result of that wage going up. "

" This may sound a bit naive, but I got here by believing in big dreams. "

" When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible. "

" I was born on the other side of the tracks, in public housing in Brooklyn, New York. My dad never made more than $20,000 a year, and I grew up in a family that lost health insurance. So I was scarred at a young age with understanding what it was like to watch my parents lose access to the American dream. "

" I was working probably at the age of 10, when I had my first paper route. I had every different kind of job you could possibly imagine as a young kid. "

" Do I take criticism of Starbucks personally? Of course I do. "

" What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don't agree with it, they think, 'This is just too high of a hurdle.' And I don't agree with that. "

" Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings. "

" I've traveled around the world, and what's so revealing is that, despite the differences in culture, politics, language, how people dress, there is a universal feeling that we all want the same thing. We deeply want to be respected and appreciated for our differences. "

" I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values. "

" I love being the underdog. "

" I can't imagine a day without coffee. I can't imagine! "

" You can't build any kind of organization if you're not going to surround yourself with people who have experience and skill base beyond your own. "

Surround Yourself

" Our history is based on extending the brand to categories within the guardrails of Starbucks. "

" There's an energy and excitement when you're building a company. You have so much tail wind. You're planting new seeds. But it's also scary, because there's no safety net. "

" I think if you're an entrepreneur, you've got to dream big and then dream bigger. "

" Anybody can leverage celebrity for profit. "

" The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary. "

" You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve. "

" Social and digital media is a bullet train, and that bullet train is not coming home. "

" With a population of more than 600 million people, an emerging middle class that is driving strong consumption, and a robust and resilient economy, Southeast Asia presents a compelling growth opportunity for Starbucks. "

" We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information. "

" We have a big opportunity in China. We think the number of stores here can rival the number in North America. "

" London, a city where creativity and innovation have always flourished, provides a significant home for Starbucks and a significant gateway into Europe. "

" My father had a series of blue-collar jobs and never made more than $20,000 a year. When I was seven, he got injured on a job. That was a very important point - because of the injury, he couldn't walk, and the company he was working for did not pay him. There was no compensation. So there was no money and no food. "

" My mother taught me something at a young age - she said 'you are the company you keep'. To define yourself by some label or some level of resources - that's pretty shallow. "

" Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now. "

" The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunities for business. "

" The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared. "

" I'm optimistic about the country; I'm optimistic about the American people. "