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" The lifeblood of job creation in America is small business, but they can't get access to credit. "

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" Post-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human connection. We are not going to fracture the Starbucks experience. "

" It's ironic that no matter where I go, I meet people from Brooklyn. I'm proud of that heritage. It's where I'm from, who I am. "

" I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board, but most CEO's are hired by the board. "

" China traditionally has been a tea-drinking country but we turned them into coffee drinkers. "

" The premium single-cup segment is the fastest-growing business within the global coffee industry. "

" My kids probably started drinking coffee in their late teens. "

" My biggest concern is that America is drifting towards mediocrity and that people don't recognize - and by people I'm meaning Washington - don't recognize the sense of urgency and the fact that I don't think this is a crisis anymore. I think it's an emergency. "

" It's different when you're trying to turn something around, especially something that you built, at a time when so many constituents - the media, Wall Street, competitors, ex-employees - are all saying that Starbucks's best days are behind it, and that Schultz is never going to be able to bring it back. "

" Business leaders cannot be bystanders. "

Business Leaders

" I've traveled around the world, and what's so revealing is that, despite the differences in culture, politics, language, how people dress, there is a universal feeling that we all want the same thing. We deeply want to be respected and appreciated for our differences. "

" I despise research. I think it's a crutch. "

" Expect more than others think possible. "

" When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible. "

" On balance, I am a supporter of the minimum wage going up. We've got to be very careful what we wish for because some employers - and there could be a lot of them - will be scared away from hiring new people or creating incremental hours for part-time people as a result of that wage going up. "

" As Americans, there are very few things we have confidence in. "

" Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own. "

" For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem, not in the near term, but over time. "

" Don't buy preground coffee. "

" There's an energy and excitement when you're building a company. You have so much tail wind. You're planting new seeds. But it's also scary, because there's no safety net. "

" When you start a company, it's a singular focus. You have the wind at your back. "

" My parents really wanted me to get out of New York, be exposed to other people, other ways of life. "

" I probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which is a shot of espresso and just a dollop of steamed milk. Then, if I'm going to do some work at home, I would make myself a French press. It's the best way to make conventional coffee. "

" I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values. "

" A great business has to have a conscience. You have to know who you are and who you are not. "

" What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don't agree with it, they think, 'This is just too high of a hurdle.' And I don't agree with that. "

" Everyone must have a shot at the American Dream. "

" I do feel, in a sense, the rules of engagement for citizenship has changed, and we must encourage other people to speak up and to take action. "

" You can't build any kind of organization if you're not going to surround yourself with people who have experience and skill base beyond your own. "

Surround Yourself

" I was taken by the power that savoring a simple cup of coffee can have to connect people and create community. "

" I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years. "