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" Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are authentic about it will wind up as the companies that make more money. "

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" Growing up I always felt like I was living on the other side of the tracks. I knew the people on the other side had more resources, more money, happier families. "

Howard Schultz

Growing Up

People

Living

" I think my whole life, because of where I came from, I had a fear of failure. "

" Often, organizations need bold, grand gestures to galvanize people towards a new mission or refocus their attention. "

" I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks. "

" We live in an age where everything is based on the short term. "

" Everyone must have a shot at the American Dream. "

" I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander. "

" I despise research. I think it's a crutch. "

" What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don't agree with it, they think, 'This is just too high of a hurdle.' And I don't agree with that. "

" I probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which is a shot of espresso and just a dollop of steamed milk. Then, if I'm going to do some work at home, I would make myself a French press. It's the best way to make conventional coffee. "

" Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions. "

" I'm optimistic about the country; I'm optimistic about the American people. "

" Cutting prices or putting things on sale is not sustainable business strategy. "

" I'm much more concerned about America than the Democratic Party. "

" We have a big opportunity in China. We think the number of stores here can rival the number in North America. "

" As Americans, there are very few things we have confidence in. "

" We must restore the emotional relationship that people have to the idea of America, that no matter where you come from, no matter where you live, that you have access to the same opportunities that somebody who is born in privilege. "

" On balance, I am a supporter of the minimum wage going up. We've got to be very careful what we wish for because some employers - and there could be a lot of them - will be scared away from hiring new people or creating incremental hours for part-time people as a result of that wage going up. "

" Starbucks has changed the rules of engagement for the music industry. "

" A great business has to have a conscience. You have to know who you are and who you are not. "

" I think the most important thing that I think everyone in America must have is belief that wherever they live, whatever station they have in life, that the American dream is alive and well. I think the fracturing of trust and confidence is in the American dream. "

" I really believe that you cannot use the stock market as a proxy for the economy. "

" I'm a voracious reader. "

Howard Schultz

Reader

Voracious

" The lifeblood of job creation in America is small business, but they can't get access to credit. "

" We can't wait for Washington. Business leaders are going to have to galvanize their own constituencies and do everything they can to demonstrate confidence in the economy, and I think that can be contagious. "

" Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. "

" America's leaders need to put their feet in the shoes of working Americans. "

" I'm not as interested in what you make as I am in what you're passionate about. What business are you really in? "

" We think of Starbucks not as a coffee company but a media company. "

" I do feel, in a sense, the rules of engagement for citizenship has changed, and we must encourage other people to speak up and to take action. "

Howard Schultz

Feel

Speak