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" We think of Starbucks not as a coffee company but a media company. "
Howard Schultz
Starbucks
Coffee
Company
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" You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there. "
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Walk
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" My parents really wanted me to get out of New York, be exposed to other people, other ways of life. "
Howard Schultz
Life
People
Parents
" Don't buy preground coffee. "
Howard Schultz
Coffee
Buy
" You can't build any kind of organization if you're not going to surround yourself with people who have experience and skill base beyond your own. "
Howard Schultz
Experience
Surround Yourself
Yourself
" If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products that are in our stores, we think we can significantly enhance them and make them more widely available. "
Howard Schultz
Look
Tea
Think
" Expect more than others think possible. "
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Others
Think
Possible
" If you don't love what you're doing with unbridled passion and enthusiasm, you're not going to succeed when you hit obstacles. "
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You
Succeed
Love
" My mother taught me something at a young age - she said 'you are the company you keep'. To define yourself by some label or some level of resources - that's pretty shallow. "
Howard Schultz
Me
She
Yourself
" There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true. "
Howard Schultz
Others
True
Coffee
" China traditionally has been a tea-drinking country but we turned them into coffee drinkers. "
Howard Schultz
Coffee
Turned
Country
" It's ironic that no matter where I go, I meet people from Brooklyn. I'm proud of that heritage. It's where I'm from, who I am. "
Howard Schultz
Meet
I Am
Go
" Starbucks has stores in America in many, many communities that are governed by many, many different municipalities. Starbucks cannot dictate to a municipality in Cincinnati or Kansas City or Sacramento how or why or when there should be a recycling program. "
Howard Schultz
City
Starbucks
Why
" I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values. "
Howard Schultz
Myself
Always
List
" As Americans, there are very few things we have confidence in. "
Howard Schultz
Few
Confidence
Very
" The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared. "
Howard Schultz
Future
America
People
" In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you. "
Howard Schultz
Injury
You
Company
" Any business today that embraces the status quo as an operating principle is going to be on a death march. "
Howard Schultz
Going
Principle
Death
" Business leaders cannot be bystanders. "
Howard Schultz
Business
Business Leaders
Leaders
" What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don't agree with it, they think, 'This is just too high of a hurdle.' And I don't agree with that. "
Howard Schultz
People
Parents
Family
" We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information. "
Howard Schultz
Information
Technology
People
" At an early age, my mother gave me this feeling that anything is possible, and I believe that. "
Howard Schultz
Feeling
Mother
Early
" Great opportunities can be and have been created during tough economic times. "
Howard Schultz
Opportunities
Tough
Economic
" We have a big opportunity in China. We think the number of stores here can rival the number in North America. "
Howard Schultz
Think
America
China
" The response to the Starbucks brand has been phenomenal in our international markets. "
Howard Schultz
Starbucks
Been
Brand
" I think there is probably no better person to aspire to emulate than Steve Jobs and what he has done at Apple in terms of his leadership, his innovation, not settling for mediocrity. "
Howard Schultz
Leadership
Innovation
Apple
" Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust. "
Howard Schultz
Build
Relationship
Trust
" The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea. "
Howard Schultz
Growth
Business
Coffee
" A great business has to have a conscience. You have to know who you are and who you are not. "
Howard Schultz
Know
Conscience
Business
" I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it. "
Howard Schultz
Decisions
Time
Beginning
" I can't imagine a day without coffee. I can't imagine! "
Howard Schultz
Day
Coffee
Imagine