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" Growing up I always felt like I was living on the other side of the tracks. I knew the people on the other side had more resources, more money, happier families. "
Howard Schultz
Growing Up
People
Living
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" The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary. "
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" Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others. "
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" The premium single-cup segment is the fastest-growing business within the global coffee industry. "
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" The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared. "
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" When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible. "
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" What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don't agree with it, they think, 'This is just too high of a hurdle.' And I don't agree with that. "
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" Dream more than others think practical. "
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" Our history is based on extending the brand to categories within the guardrails of Starbucks. "
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" I'm much more concerned about America than the Democratic Party. "
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" Customers have different need states and life experiences. "
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" I was working probably at the age of 10, when I had my first paper route. I had every different kind of job you could possibly imagine as a young kid. "
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Kid
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" I think there is probably no better person to aspire to emulate than Steve Jobs and what he has done at Apple in terms of his leadership, his innovation, not settling for mediocrity. "
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" Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are authentic about it will wind up as the companies that make more money. "
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" This may sound a bit naive, but I got here by believing in big dreams. "
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" Americans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psychological effect on consumer confidence. That's what consumer confidence is. "
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" I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it. "
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" Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand. "
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" The lifeblood of job creation in America is small business, but they can't get access to credit. "
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" We must restore the emotional relationship that people have to the idea of America, that no matter where you come from, no matter where you live, that you have access to the same opportunities that somebody who is born in privilege. "
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" We have a big opportunity in China. We think the number of stores here can rival the number in North America. "
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" I think what we're lacking in society, not only in the U.S. but also around the world, is to find heroes once again and to celebrate these kind of people. "
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World
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" Great opportunities can be and have been created during tough economic times. "
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" Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. "
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" Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now. "
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" I do feel, in a sense, the rules of engagement for citizenship has changed, and we must encourage other people to speak up and to take action. "
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" A great business has to have a conscience. You have to know who you are and who you are not. "
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" Starbucks has a role and a meaningful relationship with people that is not only about the coffee. "
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" We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information. "
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" When it comes to Starbucks, I take every threat very personally. "
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