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" There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true. "
Howard Schultz
Others
True
Coffee
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" We think of Starbucks not as a coffee company but a media company. "
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" It's ironic that no matter where I go, I meet people from Brooklyn. I'm proud of that heritage. It's where I'm from, who I am. "
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" Business leaders cannot be bystanders. "
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" Starbucks has changed the rules of engagement for the music industry. "
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" The challenge of the retail business is the human condition. "
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" I despise research. I think it's a crutch. "
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" Don't buy preground coffee. "
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" You can't build any kind of organization if you're not going to surround yourself with people who have experience and skill base beyond your own. "
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" I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years. "
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" Pouring espresso is an art, one that requires the barista to care about the quality of the beverage. "
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" America's leaders need to put their feet in the shoes of working Americans. "
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" Care more than others think wise. "
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" I'm not as interested in what you make as I am in what you're passionate about. What business are you really in? "
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" Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way. "
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" I always saw myself wanting to do something deemed successful and good at the same time. "
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" We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do. "
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" I can't imagine a day without coffee. I can't imagine! "
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" I think the currency of leadership is transparency. You've got to be truthful. I don't think you should be vulnerable every day, but there are moments where you've got to share your soul and conscience with people and show them who you are, and not be afraid of it. "
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" Cutting prices or putting things on sale is not sustainable business strategy. "
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" Starbucks has stores in America in many, many communities that are governed by many, many different municipalities. Starbucks cannot dictate to a municipality in Cincinnati or Kansas City or Sacramento how or why or when there should be a recycling program. "
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" It's different when you're trying to turn something around, especially something that you built, at a time when so many constituents - the media, Wall Street, competitors, ex-employees - are all saying that Starbucks's best days are behind it, and that Schultz is never going to be able to bring it back. "
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" I think growth covers up mistakes. "
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" Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under. "
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" We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation. "
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" Our history is based on extending the brand to categories within the guardrails of Starbucks. "
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" I love being the underdog. "
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" When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee. "
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" I do feel, in a sense, the rules of engagement for citizenship has changed, and we must encourage other people to speak up and to take action. "
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