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" Checking the results of a decision against its expectations shows executives what their strengths are, where they need to improve, and where they lack knowledge or information. "

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" We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn. "

Peter Drucker

Change

Process

People

" Management by objective works - if you know the objectives. Ninety percent of the time you don't. "

" Few companies that installed computers to reduce the employment of clerks have realized their expectations... They now need more, and more expensive clerks even though they call them 'operators' or 'programmers.' "

" Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth. "

" Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands. "

" The only thing we know about the future is that it will be different. "

" Business, that's easily defined - it's other people's money. "

" Rank does not confer privilege or give power. It imposes responsibility. "

" There is nothing so useless as doing efficiently that which should not be done at all. "

" The new information technology... Internet and e-mail... have practically eliminated the physical costs of communications. "

" Management is doing things right; leadership is doing the right things. "

" People who don't take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year. "

" Most of what we call management consists of making it difficult for people to get their work done. "

" Accept the fact that we have to treat almost anybody as a volunteer. "

Peter Drucker

Fact

Treat

" Company cultures are like country cultures. Never try to change one. Try, instead, to work with what you've got. "

" The most important thing in communication is hearing what isn't said. "

" We can say with certainty - or 90% probability - that the new industries that are about to be born will have nothing to do with information. "

" The computer is a moron. "

" A manager is responsible for the application and performance of knowledge. "

" Efficiency is doing things right; effectiveness is doing the right things. "

" Unless commitment is made, there are only promises and hopes... but no plans. "

" No institution can possibly survive if it needs geniuses or supermen to manage it. It must be organized in such a way as to be able to get along under a leadership composed of average human beings. "

" Follow effective action with quiet reflection. From the quiet reflection will come even more effective action. "

Peter Drucker

Action

Quiet

" Most discussions of decision making assume that only senior executives make decisions or that only senior executives' decisions matter. This is a dangerous mistake. "

" The productivity of work is not the responsibility of the worker but of the manager. "

" Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window. "

" My greatest strength as a consultant is to be ignorant and ask a few questions. "

" Time is the scarcest resource and unless it is managed nothing else can be managed. "

" The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. "

" Executives owe it to the organization and to their fellow workers not to tolerate nonperforming individuals in important jobs. "