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" A manager is responsible for the application and performance of knowledge. "

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" The purpose of a business is to create a customer. "

" Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window. "

" Executives owe it to the organization and to their fellow workers not to tolerate nonperforming individuals in important jobs. "

" Making good decisions is a crucial skill at every level. "

" My greatest strength as a consultant is to be ignorant and ask a few questions. "

" Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes. "

" Most of what we call management consists of making it difficult for people to get their work done. "

" Company cultures are like country cultures. Never try to change one. Try, instead, to work with what you've got. "

" When a subject becomes totally obsolete we make it a required course. "

" Accept the fact that we have to treat almost anybody as a volunteer. "

" The best way to predict the future is to create it. "

" Most discussions of decision making assume that only senior executives make decisions or that only senior executives' decisions matter. This is a dangerous mistake. "

" The productivity of work is not the responsibility of the worker but of the manager. "

" Never mind your happiness; do your duty. "

" Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands. "

" Unless commitment is made, there are only promises and hopes... but no plans. "

" Follow effective action with quiet reflection. From the quiet reflection will come even more effective action. "

" Time is the scarcest resource and unless it is managed nothing else can be managed. "

" Business, that's easily defined - it's other people's money. "

" The new information technology... Internet and e-mail... have practically eliminated the physical costs of communications. "

" Management by objective works - if you know the objectives. Ninety percent of the time you don't. "

" Checking the results of a decision against its expectations shows executives what their strengths are, where they need to improve, and where they lack knowledge or information. "

" There is nothing so useless as doing efficiently that which should not be done at all. "

" The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. "

" Knowledge has to be improved, challenged, and increased constantly, or it vanishes. "

" Few companies that installed computers to reduce the employment of clerks have realized their expectations... They now need more, and more expensive clerks even though they call them 'operators' or 'programmers.' "

" The most efficient way to produce anything is to bring together under one management as many as possible of the activities needed to turn out the product. "

" So much of what we call management consists in making it difficult for people to work. "

" People who don't take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year. "

" The most important thing in communication is hearing what isn't said. "