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" Today knowledge has power. It controls access to opportunity and advancement. "

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" Unless commitment is made, there are only promises and hopes... but no plans. "

" Plans are only good intentions unless they immediately degenerate into hard work. "

" Business, that's easily defined - it's other people's money. "

" We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn. "

" A manager is responsible for the application and performance of knowledge. "

" Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands. "

" There is nothing so useless as doing efficiently that which should not be done at all. "

" Follow effective action with quiet reflection. From the quiet reflection will come even more effective action. "

" Accept the fact that we have to treat almost anybody as a volunteer. "

" Teaching is the only major occupation of man for which we have not yet developed tools that make an average person capable of competence and performance. In teaching we rely on the 'naturals', the ones who somehow know how to teach. "

" The most important thing in communication is hearing what isn't said. "

" Most discussions of decision making assume that only senior executives make decisions or that only senior executives' decisions matter. This is a dangerous mistake. "

" Checking the results of a decision against its expectations shows executives what their strengths are, where they need to improve, and where they lack knowledge or information. "

" Most of what we call management consists of making it difficult for people to get their work done. "

" So much of what we call management consists in making it difficult for people to work. "

" Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes. "

" The computer is a moron. "

" The best way to predict the future is to create it. "

" The only thing we know about the future is that it will be different. "

" When a subject becomes totally obsolete we make it a required course. "

" The most efficient way to produce anything is to bring together under one management as many as possible of the activities needed to turn out the product. "

" The entrepreneur always searches for change, responds to it, and exploits it as an opportunity. "

" The purpose of a business is to create a customer. "

" We can say with certainty - or 90% probability - that the new industries that are about to be born will have nothing to do with information. "

" The new information technology... Internet and e-mail... have practically eliminated the physical costs of communications. "

" Few companies that installed computers to reduce the employment of clerks have realized their expectations... They now need more, and more expensive clerks even though they call them 'operators' or 'programmers.' "

" Time is the scarcest resource and unless it is managed nothing else can be managed. "

" Executives owe it to the organization and to their fellow workers not to tolerate nonperforming individuals in important jobs. "

" Efficiency is doing things right; effectiveness is doing the right things. "

" Company cultures are like country cultures. Never try to change one. Try, instead, to work with what you've got. "