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" The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary. "
Howard Schultz
Starbucks
Customer
Need
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" I think my whole life, because of where I came from, I had a fear of failure. "
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" My parents really wanted me to get out of New York, be exposed to other people, other ways of life. "
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" I tried to build a company my father would have been proud to work for, that he would have looked back on and said, 'That's the company that honoured me, even though I don't have an education'. I wanted to build a company that had a conscience. "
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" When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible. "
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" I do think - as self-serving as it sounds - that I was the right person, given the very, very strong headwind we had from the economy and our own issues, to come back and rewrite the future of the company. "
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" Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand. "
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" As Americans, there are very few things we have confidence in. "
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" The response to the Starbucks brand has been phenomenal in our international markets. "
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" People around the world, they want the authentic Starbucks experience. "
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Around
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Experience
" In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you. "
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Injury
You
Company
" This may sound a bit naive, but I got here by believing in big dreams. "
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Naive
Sound
Believing
" I'm much more concerned about America than the Democratic Party. "
Howard Schultz
Party
America
Democratic
" I was born on the other side of the tracks, in public housing in Brooklyn, New York. My dad never made more than $20,000 a year, and I grew up in a family that lost health insurance. So I was scarred at a young age with understanding what it was like to watch my parents lose access to the American dream. "
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Age
Family
Health
" Dream more than others think practical. "
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" We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation. "
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Political
Day
Gun
" We think of Starbucks not as a coffee company but a media company. "
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Starbucks
Coffee
Company
" Customers have different need states and life experiences. "
Howard Schultz
Life
Life Experiences
Need
" We sell tea in Starbucks, but I think the experience is very different. I think coffee is something that is quick - it's transactional. I think tea is more Zen-like. It requires a different environment. "
Howard Schultz
Tea
Coffee
Experience
" We have a big opportunity in China. We think the number of stores here can rival the number in North America. "
Howard Schultz
Think
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China
" On balance, I am a supporter of the minimum wage going up. We've got to be very careful what we wish for because some employers - and there could be a lot of them - will be scared away from hiring new people or creating incremental hours for part-time people as a result of that wage going up. "
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People
Result
Balance
" I'm not losing any sleep over Dunkin Donuts. "
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Losing
Donuts
Any
" Risk more than others think safe. "
Howard Schultz
Safe
Think
More
" I can't imagine a day without coffee. I can't imagine! "
Howard Schultz
Day
Coffee
Imagine
" Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own. "
Howard Schultz
Values
People
Want
" When you start a company, it's a singular focus. You have the wind at your back. "
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Start
Focus
Company
" We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do. "
Howard Schultz
Need
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" When it comes to Starbucks, I take every threat very personally. "
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Threat
Take
Starbucks
" In many places where coffee is grown, deforestation is a major issue. "
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Where
Places
Coffee
" Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are authentic about it will wind up as the companies that make more money. "
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Balance
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Up
" Pouring espresso is an art, one that requires the barista to care about the quality of the beverage. "
Howard Schultz
Art
Quality
Care