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" Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand. "
Howard Schultz
Opportunity
Our
Goal
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" Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings. "
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" Anybody can leverage celebrity for profit. "
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Anybody
Profit
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" Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under. "
Howard Schultz
Today
People
Pressure
" Success is best when it's shared. "
Howard Schultz
Success Is
Shared
Success
" Starbucks represents something beyond a cup of coffee. "
Howard Schultz
Starbucks
Coffee
Cup
" My biggest concern is that America is drifting towards mediocrity and that people don't recognize - and by people I'm meaning Washington - don't recognize the sense of urgency and the fact that I don't think this is a crisis anymore. I think it's an emergency. "
Howard Schultz
Meaning
Think
Crisis
" I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision. "
Howard Schultz
Future
Responsibility
Luck
" Americans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psychological effect on consumer confidence. That's what consumer confidence is. "
Howard Schultz
Day
You
Confidence
" This may sound a bit naive, but I got here by believing in big dreams. "
Howard Schultz
Naive
Sound
Believing
" Dream more than others think practical. "
Howard Schultz
Dream
Practical
Think
" America's leaders need to put their feet in the shoes of working Americans. "
Howard Schultz
America
Shoes
Feet
" In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you. "
Howard Schultz
Injury
You
Company
" We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do. "
Howard Schultz
Need
Shoes
Way
" We need to reinvent food at Starbucks. Less could be more. "
Howard Schultz
Food
Need
Reinvent
" Managing and navigating through a financial crisis is no fun at all. "
Howard Schultz
Financial
Crisis
Fun
" Business leaders cannot be bystanders. "
Howard Schultz
Business
Business Leaders
Leaders
" We have a big opportunity in China. We think the number of stores here can rival the number in North America. "
Howard Schultz
Think
America
China
" When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee. "
Howard Schultz
Home
Coffee
America
" I think many start-ups make mistakes because they are focusing on things that are farther ahead, and they haven't done the work that has built the foundation to support it. "
Howard Schultz
Mistakes
Support
Think
" My son is trying to be a sports writer, and my daughter is a college student. She wants to be a comedy writer, and she's at film school. I discouraged both of them early on from getting involved in Starbucks. I didn't think it would be fair; plus, they didn't have any interest anyway. "
Howard Schultz
School
Daughter
College
" The response to the Starbucks brand has been phenomenal in our international markets. "
Howard Schultz
Starbucks
Been
Brand
" I'm much more concerned about America than the Democratic Party. "
Howard Schultz
Party
America
Democratic
" London, a city where creativity and innovation have always flourished, provides a significant home for Starbucks and a significant gateway into Europe. "
Howard Schultz
Home
Innovation
Creativity
" I was born on the other side of the tracks, in public housing in Brooklyn, New York. My dad never made more than $20,000 a year, and I grew up in a family that lost health insurance. So I was scarred at a young age with understanding what it was like to watch my parents lose access to the American dream. "
Howard Schultz
Age
Family
Health
" For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem, not in the near term, but over time. "
Howard Schultz
Problem
Will
Time
" I tried to build a company my father would have been proud to work for, that he would have looked back on and said, 'That's the company that honoured me, even though I don't have an education'. I wanted to build a company that had a conscience. "
Howard Schultz
Back
Father
Education
" The challenge of the retail business is the human condition. "
Howard Schultz
Human
Business
Challenge
" Pouring espresso is an art, one that requires the barista to care about the quality of the beverage. "
Howard Schultz
Art
Quality
Care
" I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain a value proposition to our customers as well as differentiate the Starbucks Experience. That is the key. "
Howard Schultz
Experience
Confidence
I Am
" I think if you're an entrepreneur, you've got to dream big and then dream bigger. "
Howard Schultz
You
Entrepreneur
Dream