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" We need to reinvent food at Starbucks. Less could be more. "

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" We sell tea in Starbucks, but I think the experience is very different. I think coffee is something that is quick - it's transactional. I think tea is more Zen-like. It requires a different environment. "

" When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture. "

" I think there is probably no better person to aspire to emulate than Steve Jobs and what he has done at Apple in terms of his leadership, his innovation, not settling for mediocrity. "

" Starbucks has a role and a meaningful relationship with people that is not only about the coffee. "

" America's leaders need to put their feet in the shoes of working Americans. "

" Customers have different need states and life experiences. "

Life Experiences

" I think what we're lacking in society, not only in the U.S. but also around the world, is to find heroes once again and to celebrate these kind of people. "

" I do feel, in a sense, the rules of engagement for citizenship has changed, and we must encourage other people to speak up and to take action. "

" Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under. "

" I'm a voracious reader. "

" You can't build any kind of organization if you're not going to surround yourself with people who have experience and skill base beyond your own. "

Surround Yourself

" As Americans, there are very few things we have confidence in. "

" I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander. "

" I love being the underdog. "

" London, a city where creativity and innovation have always flourished, provides a significant home for Starbucks and a significant gateway into Europe. "

" Anybody can leverage celebrity for profit. "

" With a population of more than 600 million people, an emerging middle class that is driving strong consumption, and a robust and resilient economy, Southeast Asia presents a compelling growth opportunity for Starbucks. "

" The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary. "

" We can't wait for Washington. Business leaders are going to have to galvanize their own constituencies and do everything they can to demonstrate confidence in the economy, and I think that can be contagious. "

" I think growth covers up mistakes. "

" Many companies today are reducing hours of full-time people to get under the minimum so they don't have to pay health care costs. I just shake my head because that's not going to build long-term value and trust with your people. "

" If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a significant amount of growth and profit, may not have existed. "

" The premium single-cup segment is the fastest-growing business within the global coffee industry. "

" California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores. "

" At an early age, my mother gave me this feeling that anything is possible, and I believe that. "

" My parents really wanted me to get out of New York, be exposed to other people, other ways of life. "

" Dream more than others think practical. "

" I've traveled around the world, and what's so revealing is that, despite the differences in culture, politics, language, how people dress, there is a universal feeling that we all want the same thing. We deeply want to be respected and appreciated for our differences. "

" If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products that are in our stores, we think we can significantly enhance them and make them more widely available. "

" Great opportunities can be and have been created during tough economic times. "