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" Starbucks has changed the rules of engagement for the music industry. "

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" Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. "

" When it comes to Starbucks, I take every threat very personally. "

" Managing and navigating through a financial crisis is no fun at all. "

" I think what we're lacking in society, not only in the U.S. but also around the world, is to find heroes once again and to celebrate these kind of people. "

" People have come to me over the years and said to me: 'I admire the culture of Starbucks. Can you come give a speech and help us turn our culture around?' I wish it were that easy. Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions. "

" My parents really wanted me to get out of New York, be exposed to other people, other ways of life. "

" We have a big opportunity in China. We think the number of stores here can rival the number in North America. "

" I think growth covers up mistakes. "

" Many companies today are reducing hours of full-time people to get under the minimum so they don't have to pay health care costs. I just shake my head because that's not going to build long-term value and trust with your people. "

" Do I take criticism of Starbucks personally? Of course I do. "

" My biggest concern is that America is drifting towards mediocrity and that people don't recognize - and by people I'm meaning Washington - don't recognize the sense of urgency and the fact that I don't think this is a crisis anymore. I think it's an emergency. "

" If you don't love what you're doing with unbridled passion and enthusiasm, you're not going to succeed when you hit obstacles. "

" At an early age, my mother gave me this feeling that anything is possible, and I believe that. "

" Our history is based on extending the brand to categories within the guardrails of Starbucks. "

" Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are authentic about it will wind up as the companies that make more money. "

" I love being the underdog. "

" We live in an age where everything is based on the short term. "

" The challenge of the retail business is the human condition. "

" It's ironic that no matter where I go, I meet people from Brooklyn. I'm proud of that heritage. It's where I'm from, who I am. "

" I really believe that you cannot use the stock market as a proxy for the economy. "

" Great opportunities can be and have been created during tough economic times. "

" I do feel, in a sense, the rules of engagement for citizenship has changed, and we must encourage other people to speak up and to take action. "

" The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunities for business. "

" We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information. "

" Cutting prices or putting things on sale is not sustainable business strategy. "

" I think many start-ups make mistakes because they are focusing on things that are farther ahead, and they haven't done the work that has built the foundation to support it. "

" There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true. "

" I think if you're an entrepreneur, you've got to dream big and then dream bigger. "

" Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now. "

" I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board, but most CEO's are hired by the board. "