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" The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market. "

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" Instant, soluble coffee has long been the unspeakable wasteland of the coffee business. Conventional wisdom would be that no premium brand should go near it. But Howard Schultz's vision from day one has been to bring quality coffee to the mass market. "

" When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center. "

" You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news. "

" The federal government should not be in the business of initiating and administering short-term incentive programs designed to shape consumer purchase behavior. "

" China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status. "

" Ease of navigation is important in both physical and virtual space. "

" When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for. "

" Mention health in most companies, and the cost of health insurance is what comes to mind, not how the company can invest to prevent further escalation in societal health care costs. "

" There are distinct categories of consumers, each of which needs to be addressed in a different way. "

" Younger people obviously are more likely to openly express their political affiliations in terms of gear. "

" In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation. "

" What you don't do is contacting someone you haven't reached out for 10 years and asking for money. "

" Consumer behaviour changes in a glacial fashion. "

" Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy. "

" The opinions of a convenience sample... may not represent all users. "

" Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore. "

" There are a lot of thought leaders who don't want to see their students. We don't want to hire them. If students are allured to come to the school because of famous faculties, and if they never see them, that leaves very bad taste. "

" Every company, large and small, has an impact on health. "

" The FTC doesn't regulate political speech. "

Political Speech

" The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be. "

" Obama and Clinton make an interesting contrast in brands. "

" Understanding place is critical to achieving corporate growth. "

" Any small business that's predicated on technological innovation and is differentiated and superior can expand globally very effectively using the Internet as a vehicle for promotion. "

" Instead of being focused on teaching what we already know, we now have to be focused on creating new knowledge that is China-based, because it's absolutely clear that China is going to shift from a production economy to a knowledge economy. "

" It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. "

" View health as an investment, not an expense. "

" Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop. "

" The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin. "

" If there is cultural imperialism, it is definitely American. "

" The only thing you need to set up a business school is a warm body and a piece of chalk. "