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" Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy. "

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" Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore. "

" You certainly don't want to market the president as if he or she were a box of breakfast cereal. "

" Mention health in most companies, and the cost of health insurance is what comes to mind, not how the company can invest to prevent further escalation in societal health care costs. "

" Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop. "

" Coca-Cola is an American icon. "

" The FTC doesn't regulate political speech. "

Political Speech

" In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation. "

" Obama and Clinton make an interesting contrast in brands. "

" Every company, large and small, has an impact on health. "

" Instead of being focused on teaching what we already know, we now have to be focused on creating new knowledge that is China-based, because it's absolutely clear that China is going to shift from a production economy to a knowledge economy. "

" I think part of the problem that the Republicans have is that the base has, in many cases, certain litmus test issues on which they are black and white on their thinking. "

Black And White

" A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top scientists and creatives. "

" Ease of navigation is important in both physical and virtual space. "

" If you have market power like Nike, you can set terms that are much tougher because athletes value the endorsement of Nike - it means as much to them as it does to the company. "

" If I ask for money, all I get is advice. But if I ask for advice, I end up getting money. "

" If you can promise a vital and vibrant research environment as well as great students to your faculty, you can recruit some top faculty. The top faculty on your roster will then help you to attract further top students in your program. "

" You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China. "

" The president can't succeed without Congress, and Congress can't succeed without the president. The image of one depends on the image of another. It is not a zero-sum game. "

" When times are good, there is budget available for increased research on secondary products or customers. "

" Understanding place is critical to achieving corporate growth. "

" When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for. "

" Instant, soluble coffee has long been the unspeakable wasteland of the coffee business. Conventional wisdom would be that no premium brand should go near it. But Howard Schultz's vision from day one has been to bring quality coffee to the mass market. "

" If there is cultural imperialism, it is definitely American. "

" Consumers around the world are excited to share common experiences. "

" Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs. "

" America's health depends on all businesses, not just healthcare companies, to do their part. "

" The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin. "

" The federal government should not be in the business of initiating and administering short-term incentive programs designed to shape consumer purchase behavior. "

" The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market. "

" Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking. "