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" The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be. "

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" Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs. "

" Instead of being focused on teaching what we already know, we now have to be focused on creating new knowledge that is China-based, because it's absolutely clear that China is going to shift from a production economy to a knowledge economy. "

" When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center. "

" What you don't do is contacting someone you haven't reached out for 10 years and asking for money. "

" China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status. "

" The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market. "

" Consumers around the world are excited to share common experiences. "

" Understanding place is critical to achieving corporate growth. "

" Instant, soluble coffee has long been the unspeakable wasteland of the coffee business. Conventional wisdom would be that no premium brand should go near it. But Howard Schultz's vision from day one has been to bring quality coffee to the mass market. "

" Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking. "

" It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. "

" You certainly don't want to market the president as if he or she were a box of breakfast cereal. "

" The skills associated with knowledge creation are totally different from the skills associated with production. "

" A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top scientists and creatives. "

" Obama and Clinton make an interesting contrast in brands. "

" The FTC doesn't regulate political speech. "

Political Speech

" If I ask for money, all I get is advice. But if I ask for advice, I end up getting money. "

" If you have market power like Nike, you can set terms that are much tougher because athletes value the endorsement of Nike - it means as much to them as it does to the company. "

" Younger people obviously are more likely to openly express their political affiliations in terms of gear. "

" Every company, large and small, has an impact on health. "

" It's impossible for any institution to compete unless you can afford world class faculty. "

" If there is cultural imperialism, it is definitely American. "

" It's pretty challenging in a small country to develop a business school with a world-class reputation because of the problem of attracting a critical mass of top-class researchers. "

" I think part of the problem that the Republicans have is that the base has, in many cases, certain litmus test issues on which they are black and white on their thinking. "

Black And White

" There are distinct categories of consumers, each of which needs to be addressed in a different way. "

" To be a dean, you have to be a salesman as well as a scholar. "

" You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news. "

" The opinions of a convenience sample... may not represent all users. "

" The president can't succeed without Congress, and Congress can't succeed without the president. The image of one depends on the image of another. It is not a zero-sum game. "

" If you can promise a vital and vibrant research environment as well as great students to your faculty, you can recruit some top faculty. The top faculty on your roster will then help you to attract further top students in your program. "