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" If there is cultural imperialism, it is definitely American. "
John Quelch
Cultural
American
Imperialism
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" Instead of being focused on teaching what we already know, we now have to be focused on creating new knowledge that is China-based, because it's absolutely clear that China is going to shift from a production economy to a knowledge economy. "
John Quelch
Know
Now
New
" There are distinct categories of consumers, each of which needs to be addressed in a different way. "
John Quelch
Consumers
Different Way
Way
" The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market. "
John Quelch
More
Time
Brand
" The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be. "
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Off
Will
Together
" The president can't succeed without Congress, and Congress can't succeed without the president. The image of one depends on the image of another. It is not a zero-sum game. "
John Quelch
Congress
Without
Game
" Every company, large and small, has an impact on health. "
John Quelch
Large
Impact
Company
" Any small business that's predicated on technological innovation and is differentiated and superior can expand globally very effectively using the Internet as a vehicle for promotion. "
John Quelch
Internet
Innovation
Business
" Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop. "
John Quelch
Early
Trying
Research
" When times are good, there is budget available for increased research on secondary products or customers. "
John Quelch
Good
Budget
Products
" America's health depends on all businesses, not just healthcare companies, to do their part. "
John Quelch
America
Just
Part
" It's impossible for any institution to compete unless you can afford world class faculty. "
John Quelch
Class
Compete
Impossible
" The skills associated with knowledge creation are totally different from the skills associated with production. "
John Quelch
Creation
Different
Knowledge
" Instant, soluble coffee has long been the unspeakable wasteland of the coffee business. Conventional wisdom would be that no premium brand should go near it. But Howard Schultz's vision from day one has been to bring quality coffee to the mass market. "
John Quelch
Wisdom
Business
Coffee
" Understanding place is critical to achieving corporate growth. "
John Quelch
Place
Understanding
Growth
" Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking. "
John Quelch
Family
Smoking
Fear
" View health as an investment, not an expense. "
John Quelch
View
Investment
Health
" It's pretty challenging in a small country to develop a business school with a world-class reputation because of the problem of attracting a critical mass of top-class researchers. "
John Quelch
Reputation
Small
School
" Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore. "
John Quelch
Coke
Down
Drink
" The only thing you need to set up a business school is a warm body and a piece of chalk. "
John Quelch
Need
School
Warm
" Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy. "
John Quelch
Product
Price
Long
" A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top scientists and creatives. "
John Quelch
Potential
Commitment
Company
" Younger people obviously are more likely to openly express their political affiliations in terms of gear. "
John Quelch
Gear
Younger
Political
" Obama and Clinton make an interesting contrast in brands. "
John Quelch
Contrast
Interesting
Make
" There are a lot of thought leaders who don't want to see their students. We don't want to hire them. If students are allured to come to the school because of famous faculties, and if they never see them, that leaves very bad taste. "
John Quelch
Bad
School
See
" The opinions of a convenience sample... may not represent all users. "
John Quelch
May
Convenience
Sample
" Paying extra for prime placement can often pay off. "
John Quelch
Placement
Extra
Off
" Mention health in most companies, and the cost of health insurance is what comes to mind, not how the company can invest to prevent further escalation in societal health care costs. "
John Quelch
Health
Mind
Insurance
" If I ask for money, all I get is advice. But if I ask for advice, I end up getting money. "
John Quelch
Advice
Money
End
" The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin. "
John Quelch
Reputation
Way
Say
" What you don't do is contacting someone you haven't reached out for 10 years and asking for money. "
John Quelch
You
Asking
Money