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" Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore. "

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" To be a dean, you have to be a salesman as well as a scholar. "

" Consumer behaviour changes in a glacial fashion. "

" The opinions of a convenience sample... may not represent all users. "

" If you can promise a vital and vibrant research environment as well as great students to your faculty, you can recruit some top faculty. The top faculty on your roster will then help you to attract further top students in your program. "

" You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news. "

" The only thing you need to set up a business school is a warm body and a piece of chalk. "

" Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking. "

" View health as an investment, not an expense. "

" Ease of navigation is important in both physical and virtual space. "

" The skills associated with knowledge creation are totally different from the skills associated with production. "

" Any small business that's predicated on technological innovation and is differentiated and superior can expand globally very effectively using the Internet as a vehicle for promotion. "

" In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation. "

" Understanding place is critical to achieving corporate growth. "

" Instead of being focused on teaching what we already know, we now have to be focused on creating new knowledge that is China-based, because it's absolutely clear that China is going to shift from a production economy to a knowledge economy. "

" If I ask for money, all I get is advice. But if I ask for advice, I end up getting money. "

" Consumers around the world are excited to share common experiences. "

" Instant, soluble coffee has long been the unspeakable wasteland of the coffee business. Conventional wisdom would be that no premium brand should go near it. But Howard Schultz's vision from day one has been to bring quality coffee to the mass market. "

" The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be. "

" Paying extra for prime placement can often pay off. "

" Coca-Cola is an American icon. "

" Younger people obviously are more likely to openly express their political affiliations in terms of gear. "

" The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market. "

" I think part of the problem that the Republicans have is that the base has, in many cases, certain litmus test issues on which they are black and white on their thinking. "

Black And White

" There are distinct categories of consumers, each of which needs to be addressed in a different way. "

" It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. "

" China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status. "

" You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China. "

" The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin. "

" When times are good, there is budget available for increased research on secondary products or customers. "

" When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center. "