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" Every company, large and small, has an impact on health. "
John Quelch
Large
Impact
Company
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" Coca-Cola is an American icon. "
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Coca-Cola
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Icon
" Consumers around the world are excited to share common experiences. "
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Common
Excited
Experiences
" In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation. "
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Rising
Consumption
Less
" You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news. "
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Story
Waiting
Apple
" The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin. "
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Reputation
Way
Say
" When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center. "
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Going
Tool
You
" It's impossible for any institution to compete unless you can afford world class faculty. "
John Quelch
Class
Compete
Impossible
" To be a dean, you have to be a salesman as well as a scholar. "
John Quelch
You
Scholar
Well
" The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market. "
John Quelch
More
Time
Brand
" Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs. "
John Quelch
Conservative
Time
Will
" The president can't succeed without Congress, and Congress can't succeed without the president. The image of one depends on the image of another. It is not a zero-sum game. "
John Quelch
Congress
Without
Game
" A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top scientists and creatives. "
John Quelch
Potential
Commitment
Company
" If I ask for money, all I get is advice. But if I ask for advice, I end up getting money. "
John Quelch
Advice
Money
End
" The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be. "
John Quelch
Off
Will
Together
" View health as an investment, not an expense. "
John Quelch
View
Investment
Health
" Obama and Clinton make an interesting contrast in brands. "
John Quelch
Contrast
Interesting
Make
" There are a lot of thought leaders who don't want to see their students. We don't want to hire them. If students are allured to come to the school because of famous faculties, and if they never see them, that leaves very bad taste. "
John Quelch
Bad
School
See
" The opinions of a convenience sample... may not represent all users. "
John Quelch
May
Convenience
Sample
" There are distinct categories of consumers, each of which needs to be addressed in a different way. "
John Quelch
Consumers
Different Way
Way
" Instead of being focused on teaching what we already know, we now have to be focused on creating new knowledge that is China-based, because it's absolutely clear that China is going to shift from a production economy to a knowledge economy. "
John Quelch
Know
Now
New
" China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status. "
John Quelch
Reason
China
Society
" Personal brand equity erodes much faster than corporate brand equity. "
John Quelch
Personal
Equity
Brand
" Any small business that's predicated on technological innovation and is differentiated and superior can expand globally very effectively using the Internet as a vehicle for promotion. "
John Quelch
Internet
Innovation
Business
" Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop. "
John Quelch
Early
Trying
Research
" Instant, soluble coffee has long been the unspeakable wasteland of the coffee business. Conventional wisdom would be that no premium brand should go near it. But Howard Schultz's vision from day one has been to bring quality coffee to the mass market. "
John Quelch
Wisdom
Business
Coffee
" Consumer behaviour changes in a glacial fashion. "
John Quelch
Changes
Fashion
Consumer
" The skills associated with knowledge creation are totally different from the skills associated with production. "
John Quelch
Creation
Different
Knowledge
" If you can promise a vital and vibrant research environment as well as great students to your faculty, you can recruit some top faculty. The top faculty on your roster will then help you to attract further top students in your program. "
John Quelch
Environment
You
Research
" If there is cultural imperialism, it is definitely American. "
John Quelch
Cultural
American
Imperialism
" When times are good, there is budget available for increased research on secondary products or customers. "
John Quelch
Good
Budget
Products