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All Quotes by author - John Quelch
" A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top scientists and creatives. "
" America's health depends on all businesses, not just healthcare companies, to do their part. "
" Any small business that's predicated on technological innovation and is differentiated and superior can expand globally very effectively using the Internet as a vehicle for promotion. "
" Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop. "
" Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking. "
" China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status. "
" Coca-Cola is an American icon. "
" Consumer behaviour changes in a glacial fashion. "
" Consumers around the world are excited to share common experiences. "
" Ease of navigation is important in both physical and virtual space. "
" Every company, large and small, has an impact on health. "
" Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs. "
" If I ask for money, all I get is advice. But if I ask for advice, I end up getting money. "
" If there is cultural imperialism, it is definitely American. "
" If you can promise a vital and vibrant research environment as well as great students to your faculty, you can recruit some top faculty. The top faculty on your roster will then help you to attract further top students in your program. "
" If you have market power like Nike, you can set terms that are much tougher because athletes value the endorsement of Nike - it means as much to them as it does to the company. "
" In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation. "
" Instant, soluble coffee has long been the unspeakable wasteland of the coffee business. Conventional wisdom would be that no premium brand should go near it. But Howard Schultz's vision from day one has been to bring quality coffee to the mass market. "
" Instead of being focused on teaching what we already know, we now have to be focused on creating new knowledge that is China-based, because it's absolutely clear that China is going to shift from a production economy to a knowledge economy. "
" I think part of the problem that the Republicans have is that the base has, in many cases, certain litmus test issues on which they are black and white on their thinking. "
Black And White
" It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. "
" It's impossible for any institution to compete unless you can afford world class faculty. "
" It's pretty challenging in a small country to develop a business school with a world-class reputation because of the problem of attracting a critical mass of top-class researchers. "
" Mention health in most companies, and the cost of health insurance is what comes to mind, not how the company can invest to prevent further escalation in societal health care costs. "
" Obama and Clinton make an interesting contrast in brands. "
" Paying extra for prime placement can often pay off. "
" Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore. "
" Personal brand equity erodes much faster than corporate brand equity. "
" Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy. "
" The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be. "
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