Get QuoteDark Inspirational Quotes App

" The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin. "

John Quelch

Reputation

Way

Say

Related Quotes:

" When times are good, there is budget available for increased research on secondary products or customers. "

" The only thing you need to set up a business school is a warm body and a piece of chalk. "

" Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs. "

" Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore. "

" You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China. "

" When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for. "

" Understanding place is critical to achieving corporate growth. "

" Every company, large and small, has an impact on health. "

" The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be. "

" If there is cultural imperialism, it is definitely American. "

" America's health depends on all businesses, not just healthcare companies, to do their part. "

" You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news. "

" You certainly don't want to market the president as if he or she were a box of breakfast cereal. "

" Younger people obviously are more likely to openly express their political affiliations in terms of gear. "

" Coca-Cola is an American icon. "

" I think part of the problem that the Republicans have is that the base has, in many cases, certain litmus test issues on which they are black and white on their thinking. "

" View health as an investment, not an expense. "

" The opinions of a convenience sample... may not represent all users. "

" Ease of navigation is important in both physical and virtual space. "

" Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy. "

" If you can promise a vital and vibrant research environment as well as great students to your faculty, you can recruit some top faculty. The top faculty on your roster will then help you to attract further top students in your program. "

" It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. "

" Paying extra for prime placement can often pay off. "

" China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status. "

" Consumer behaviour changes in a glacial fashion. "

" The FTC doesn't regulate political speech. "

" There are a lot of thought leaders who don't want to see their students. We don't want to hire them. If students are allured to come to the school because of famous faculties, and if they never see them, that leaves very bad taste. "

" Consumers around the world are excited to share common experiences. "

" Instead of being focused on teaching what we already know, we now have to be focused on creating new knowledge that is China-based, because it's absolutely clear that China is going to shift from a production economy to a knowledge economy. "

" If you have market power like Nike, you can set terms that are much tougher because athletes value the endorsement of Nike - it means as much to them as it does to the company. "

John Quelch

Nike

Value