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" Consumer behaviour changes in a glacial fashion. "

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" The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market. "

" If I ask for money, all I get is advice. But if I ask for advice, I end up getting money. "

" Ease of navigation is important in both physical and virtual space. "

" China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status. "

" If you can promise a vital and vibrant research environment as well as great students to your faculty, you can recruit some top faculty. The top faculty on your roster will then help you to attract further top students in your program. "

" Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs. "

" Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore. "

" View health as an investment, not an expense. "

" It's impossible for any institution to compete unless you can afford world class faculty. "

" Any small business that's predicated on technological innovation and is differentiated and superior can expand globally very effectively using the Internet as a vehicle for promotion. "

" The only thing you need to set up a business school is a warm body and a piece of chalk. "

" The opinions of a convenience sample... may not represent all users. "

" When times are good, there is budget available for increased research on secondary products or customers. "

" Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy. "

" When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for. "

" There are distinct categories of consumers, each of which needs to be addressed in a different way. "

" If you have market power like Nike, you can set terms that are much tougher because athletes value the endorsement of Nike - it means as much to them as it does to the company. "

" The skills associated with knowledge creation are totally different from the skills associated with production. "

" The FTC doesn't regulate political speech. "

Political Speech

" Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop. "

" Coca-Cola is an American icon. "

" You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China. "

" Younger people obviously are more likely to openly express their political affiliations in terms of gear. "

" Every company, large and small, has an impact on health. "

" Mention health in most companies, and the cost of health insurance is what comes to mind, not how the company can invest to prevent further escalation in societal health care costs. "

" Consumers around the world are excited to share common experiences. "

" Personal brand equity erodes much faster than corporate brand equity. "

" America's health depends on all businesses, not just healthcare companies, to do their part. "

" I think part of the problem that the Republicans have is that the base has, in many cases, certain litmus test issues on which they are black and white on their thinking. "

Black And White

" When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center. "