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" What you don't do is contacting someone you haven't reached out for 10 years and asking for money. "

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" To be a dean, you have to be a salesman as well as a scholar. "

" Younger people obviously are more likely to openly express their political affiliations in terms of gear. "

" It's impossible for any institution to compete unless you can afford world class faculty. "

" If you have market power like Nike, you can set terms that are much tougher because athletes value the endorsement of Nike - it means as much to them as it does to the company. "

" The only thing you need to set up a business school is a warm body and a piece of chalk. "

" Every company, large and small, has an impact on health. "

" Consumers around the world are excited to share common experiences. "

" There are distinct categories of consumers, each of which needs to be addressed in a different way. "

" The skills associated with knowledge creation are totally different from the skills associated with production. "

" You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China. "

" The federal government should not be in the business of initiating and administering short-term incentive programs designed to shape consumer purchase behavior. "

" When times are good, there is budget available for increased research on secondary products or customers. "

" The president can't succeed without Congress, and Congress can't succeed without the president. The image of one depends on the image of another. It is not a zero-sum game. "

" I think part of the problem that the Republicans have is that the base has, in many cases, certain litmus test issues on which they are black and white on their thinking. "

Black And White

" The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin. "

" Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking. "

" Any small business that's predicated on technological innovation and is differentiated and superior can expand globally very effectively using the Internet as a vehicle for promotion. "

" Understanding place is critical to achieving corporate growth. "

" There are a lot of thought leaders who don't want to see their students. We don't want to hire them. If students are allured to come to the school because of famous faculties, and if they never see them, that leaves very bad taste. "

" Consumer behaviour changes in a glacial fashion. "

" It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. "

" If you can promise a vital and vibrant research environment as well as great students to your faculty, you can recruit some top faculty. The top faculty on your roster will then help you to attract further top students in your program. "

" Ease of navigation is important in both physical and virtual space. "

" America's health depends on all businesses, not just healthcare companies, to do their part. "

" The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be. "

" Personal brand equity erodes much faster than corporate brand equity. "

" The opinions of a convenience sample... may not represent all users. "

" It's pretty challenging in a small country to develop a business school with a world-class reputation because of the problem of attracting a critical mass of top-class researchers. "

" Instead of being focused on teaching what we already know, we now have to be focused on creating new knowledge that is China-based, because it's absolutely clear that China is going to shift from a production economy to a knowledge economy. "

" You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news. "