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" View health as an investment, not an expense. "

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" Coca-Cola is an American icon. "

" Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs. "

" The opinions of a convenience sample... may not represent all users. "

" What you don't do is contacting someone you haven't reached out for 10 years and asking for money. "

" The FTC doesn't regulate political speech. "

Political Speech

" There are distinct categories of consumers, each of which needs to be addressed in a different way. "

" You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China. "

" Paying extra for prime placement can often pay off. "

" Younger people obviously are more likely to openly express their political affiliations in terms of gear. "

" Ease of navigation is important in both physical and virtual space. "

" In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation. "

" Instead of being focused on teaching what we already know, we now have to be focused on creating new knowledge that is China-based, because it's absolutely clear that China is going to shift from a production economy to a knowledge economy. "

" You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news. "

" Personal brand equity erodes much faster than corporate brand equity. "

" To be a dean, you have to be a salesman as well as a scholar. "

" If there is cultural imperialism, it is definitely American. "

" When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for. "

" The federal government should not be in the business of initiating and administering short-term incentive programs designed to shape consumer purchase behavior. "

" There are a lot of thought leaders who don't want to see their students. We don't want to hire them. If students are allured to come to the school because of famous faculties, and if they never see them, that leaves very bad taste. "

" Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking. "

" The skills associated with knowledge creation are totally different from the skills associated with production. "

" Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy. "

" Obama and Clinton make an interesting contrast in brands. "

" Mention health in most companies, and the cost of health insurance is what comes to mind, not how the company can invest to prevent further escalation in societal health care costs. "

" If I ask for money, all I get is advice. But if I ask for advice, I end up getting money. "

" When times are good, there is budget available for increased research on secondary products or customers. "

" It's pretty challenging in a small country to develop a business school with a world-class reputation because of the problem of attracting a critical mass of top-class researchers. "

" I think part of the problem that the Republicans have is that the base has, in many cases, certain litmus test issues on which they are black and white on their thinking. "

Black And White

" When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center. "

" America's health depends on all businesses, not just healthcare companies, to do their part. "