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" Obama and Clinton make an interesting contrast in brands. "

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" You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China. "

" If you can promise a vital and vibrant research environment as well as great students to your faculty, you can recruit some top faculty. The top faculty on your roster will then help you to attract further top students in your program. "

" Personal brand equity erodes much faster than corporate brand equity. "

" Consumer behaviour changes in a glacial fashion. "

" If you have market power like Nike, you can set terms that are much tougher because athletes value the endorsement of Nike - it means as much to them as it does to the company. "

" If I ask for money, all I get is advice. But if I ask for advice, I end up getting money. "

" Mention health in most companies, and the cost of health insurance is what comes to mind, not how the company can invest to prevent further escalation in societal health care costs. "

" When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center. "

" I think part of the problem that the Republicans have is that the base has, in many cases, certain litmus test issues on which they are black and white on their thinking. "

Black And White

" Ease of navigation is important in both physical and virtual space. "

" The opinions of a convenience sample... may not represent all users. "

" You certainly don't want to market the president as if he or she were a box of breakfast cereal. "

" The only thing you need to set up a business school is a warm body and a piece of chalk. "

" Every company, large and small, has an impact on health. "

" The president can't succeed without Congress, and Congress can't succeed without the president. The image of one depends on the image of another. It is not a zero-sum game. "

" Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop. "

" Paying extra for prime placement can often pay off. "

" The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market. "

" Instant, soluble coffee has long been the unspeakable wasteland of the coffee business. Conventional wisdom would be that no premium brand should go near it. But Howard Schultz's vision from day one has been to bring quality coffee to the mass market. "

" The FTC doesn't regulate political speech. "

Political Speech

" Younger people obviously are more likely to openly express their political affiliations in terms of gear. "

" Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking. "

" To be a dean, you have to be a salesman as well as a scholar. "

" You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news. "

" When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for. "

" If there is cultural imperialism, it is definitely American. "

" When times are good, there is budget available for increased research on secondary products or customers. "

" View health as an investment, not an expense. "

" Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy. "

" It's impossible for any institution to compete unless you can afford world class faculty. "