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" The only thing you need to set up a business school is a warm body and a piece of chalk. "

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" The skills associated with knowledge creation are totally different from the skills associated with production. "

" Younger people obviously are more likely to openly express their political affiliations in terms of gear. "

" It's pretty challenging in a small country to develop a business school with a world-class reputation because of the problem of attracting a critical mass of top-class researchers. "

" A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top scientists and creatives. "

" The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market. "

" Mention health in most companies, and the cost of health insurance is what comes to mind, not how the company can invest to prevent further escalation in societal health care costs. "

" The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin. "

" If you can promise a vital and vibrant research environment as well as great students to your faculty, you can recruit some top faculty. The top faculty on your roster will then help you to attract further top students in your program. "

" Coca-Cola is an American icon. "

" You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China. "

" Consumer behaviour changes in a glacial fashion. "

" America's health depends on all businesses, not just healthcare companies, to do their part. "

" The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be. "

" Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs. "

" If there is cultural imperialism, it is definitely American. "

" You certainly don't want to market the president as if he or she were a box of breakfast cereal. "

" The federal government should not be in the business of initiating and administering short-term incentive programs designed to shape consumer purchase behavior. "

" Obama and Clinton make an interesting contrast in brands. "

" You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news. "

" Every company, large and small, has an impact on health. "

" It's impossible for any institution to compete unless you can afford world class faculty. "

" Paying extra for prime placement can often pay off. "

" To be a dean, you have to be a salesman as well as a scholar. "

" Consumers around the world are excited to share common experiences. "

" In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation. "

" View health as an investment, not an expense. "

" If I ask for money, all I get is advice. But if I ask for advice, I end up getting money. "

" Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop. "

" What you don't do is contacting someone you haven't reached out for 10 years and asking for money. "

" Instead of being focused on teaching what we already know, we now have to be focused on creating new knowledge that is China-based, because it's absolutely clear that China is going to shift from a production economy to a knowledge economy. "