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" In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation. "

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" The FTC doesn't regulate political speech. "

Political Speech

" I think part of the problem that the Republicans have is that the base has, in many cases, certain litmus test issues on which they are black and white on their thinking. "

Black And White

" Understanding place is critical to achieving corporate growth. "

" The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin. "

" You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news. "

" The opinions of a convenience sample... may not represent all users. "

" Mention health in most companies, and the cost of health insurance is what comes to mind, not how the company can invest to prevent further escalation in societal health care costs. "

" To be a dean, you have to be a salesman as well as a scholar. "

" If you have market power like Nike, you can set terms that are much tougher because athletes value the endorsement of Nike - it means as much to them as it does to the company. "

" It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. "

" Paying extra for prime placement can often pay off. "

" Consumer behaviour changes in a glacial fashion. "

" Ease of navigation is important in both physical and virtual space. "

" The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market. "

" The only thing you need to set up a business school is a warm body and a piece of chalk. "

" Instead of being focused on teaching what we already know, we now have to be focused on creating new knowledge that is China-based, because it's absolutely clear that China is going to shift from a production economy to a knowledge economy. "

" The federal government should not be in the business of initiating and administering short-term incentive programs designed to shape consumer purchase behavior. "

" What you don't do is contacting someone you haven't reached out for 10 years and asking for money. "

" China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status. "

" There are a lot of thought leaders who don't want to see their students. We don't want to hire them. If students are allured to come to the school because of famous faculties, and if they never see them, that leaves very bad taste. "

" Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs. "

" Personal brand equity erodes much faster than corporate brand equity. "

" When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center. "

" If I ask for money, all I get is advice. But if I ask for advice, I end up getting money. "

" Instant, soluble coffee has long been the unspeakable wasteland of the coffee business. Conventional wisdom would be that no premium brand should go near it. But Howard Schultz's vision from day one has been to bring quality coffee to the mass market. "

" The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be. "

" You certainly don't want to market the president as if he or she were a box of breakfast cereal. "

" It's pretty challenging in a small country to develop a business school with a world-class reputation because of the problem of attracting a critical mass of top-class researchers. "

" Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy. "

" When times are good, there is budget available for increased research on secondary products or customers. "